How To Optimize Adwords Campaign

By Author: flavius noja
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When you start setting up your AdWords campaign, you'll need to choose a campaign type and campaign subtype.

The type of campaign determines things like displaying your ads to customers on Google ad networks and what format they may be, such as text or video. There is also a campaign subtype that determines how many settings and options are available for your campaign, or you can choose a specific campaign subtype if you want to meet a specific goal with your ads, such as driving multiple installations of your mobile application.

With these options, you can tailor your campaign to your business goals and focus on the features that are most relevant to you.

Applying what you've learned in the previous modules about the Google Ad Network, let's take a look at the most commonly used types of campaigns: Search Network Only, Display Network Only, and Display Display Network.

If you are running a search-only campaign, your ads may appear on sites in the Google Search Network. This type of campaign works by linking AdWords keywords to the words or phrases that someone uses to search on Google, and then display ...
... relevant text ads on search results pages.

This type of campaign is useful for advertisers who want to connect with customers even when they are looking for their products or services. For example, a small home repair business that gets the most revenue from plumbing repairs could create a "Search Network Only" campaign to target its ads to high-potential customers looking for plumbing services. health.

With a Display Network-only campaign, your ads can appear across the entire Google Display Network. This type of campaign works by matching your ads - including text, image, rich media, and video ads - to websites and other placements, such as YouTube and mobile apps, that target your content.

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