Covid-19: 5 Ways To Update Your Digital Marketing Campaign During The Crisis

By Author: Joe Donnell
Total Articles: 4
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In a world where global communities are constantly seeking measures to curb the spread of the malicious coronavirus, companies all around are struggling to ensure business continuity. The fight may be different but tied to the same cause and that’s nothing but bringing everything back to normalcy. However, the reality is far from what you think it to be. No matter how many times we utter “this too shall pass”, deep inside we know that regularity is hard to achieve and will take years. But, the least we can do now is adapt to the circumstance and act accordingly. In the business realm, only those brands who will chalk out a responsible digital marketing campaign today shall thrive.

If you are wondering how you can achieve so, this article shall brief you on the ways of creating one so that you are successful in future-proofing your business. Enclosed are some tips on how to update your digital marketing campaign.

1. Reassess the Digital Content in the Pipeline
You may have a launch campaign ahead but the best thing, for the time being, is to defer it. You can always have it after the health crisis ...
... gets over. Given the uncertainty, every organisation should map out their digital marketing campaign and check what should go up the pipeline and what should not.

2. Evaluate Marketing Messages and Visuals
Little things matter, regardless of where you post your marketing messages. Visuals of team huddles at workplace and family gatherings on some occasion are a strict no-no. These convey the wrong message to the audience and encourage incorrect practices. The same goes out to texts, where phrases like “get in touch” and “work hand-in-hand” hardly makes sense during the pandemic, where people are religiously following social distancing. Let’s not forget you’re your content is under the watchful eyes of consumers, who are checking every bit of detail to kill time.

3. Try Not to Take Advantage of the Crisis to Make Profits
The phase of Covid-19 that we are undergoing is no less than tragedy. In such a situation, it’s not ethical to capitalise on your target market’s anxieties and fears. Therefore, stay away from measures that add to your target audience’s concerns. Rather, be transparent on your organisation’s Covid-19 response plan. Put simply, do not let your brand play the role of an alarmist.

4. Keep up the Good Vibes
There’s a huge difference between staying positive and being ignorant. The prior induces brands to avoid grim and harsh tone while communicating with customers and the latter persuades one to disregard everything for the sake of earning profits. However, it’s not the time to forget empathy. Act according to the core values of your brand and let it influence you to set the tone of your voice the next time you communicate with your target audience. Also, stick to your brand personality regardless of the situation and avoid sending insensible messages during a crisis, especially a grave one like Covid-19.

5. Convey to Consumers how your Brand can be Helpful
Think of gripping stories narrating how your brand has been of great help to your quarantined customers. After all, the mere purpose of a brand is to deliver value. However, if there’s no way your business is proving beneficial to consumers, you can always create immersive content that would educate people, keep them entertained and inspire them while they are stuck at home during the pandemic. A digital marketing company, working closely with professional content writers can help you out.

However, updating your digital marketing campaign is not enough. Businesses should also draw inspiration from other fellow brands to check how they are addressing customer concerns, focusing on a solution and uniting people without breaking the social distancing norms. For instance, the Irish brand Guinness is funding community programmes to support hospitality workers and local people. Walgreens, a renowned pharmacist in the US, is responding to the questions of consumers so that they develop insights on Covid-19. On the contrary, Cottonelle has done a wonderful job by launching its #ShareASquare campaign to discourage people from panic buying toilet papers.

In simple words, updating digital marketing campaigns during the pandemic will not suffice. One has to execute it flawlessly without skipping empathy and keeping the nitty-gritty in mind. Also, spread positivity around because your customers are already anxious so adding to it would not be a good idea whatsoever. If you are clueless on how to proceed, take the assistance of a digital marketing agency Sligo to guide you through it. This will ensure guaranteed success shortly.

Author Bio:
The author works in a reputed digital marketing company. She is intrigued by topics like social media marketing, email marketing, search marketing and so on. The same inspires her to jot down articles for readers taking interest in digital marketing.