Effective Ways To Promote Android Apps

By Author: Cameron McCaughey
Total Articles: 25
Comment this article

The android phones currently rank the highest from among the different smartphone operating systems. It is largely in demand, encouraging the developers to build more consistent android apps so that it can deliver more attractive performance. It is also very user friendly, prompting more and more customers to rely on this device for business and everyday entertainment purposes.   
 
However, during android app development, for every app to be successful, one should implement the correct promotional strategies that will boost the sale of the app. One should carry out a detailed marketing structure that will help the developer promote the app and also spread brand awareness. Since the competition in this market is so huge, adopting these techniques is necessary to present getting overshadowed.  
 
Following Android design principles
To make the app run successfully in the market, it is important that the developer follows the predetermined designing guidelines so that it leaves behind the hallmark of that particular company. For android, the developers ...
... have to follow the pre-approved Android designing guidelines which ensure that all apps have the same pattern of behaviour and feature integration.  This results in a good experience for the customers, besides promoting the app in a significantly impressive manner. 
 
Utilise social media channels
Taking to the different social media platforms usually hits the right goal. When one takes their mobile app promotional activities to an engaging medium like Facebook, Twitter or Instagram, they automatically target a wider range of customers, across a huge location. This enables one to reach wide and promote their app. For publishing and promoting android apps, one should also know the market fragmentation in a detailed manner.  
 
Enable Feedback channels
It is very necessary to welcome all kinds of customer feedback and review. The developer should open up different channels through which the customers can review the app. This also acts as a good promotional strategy as it encourages more buyers to purchase and use this application. The key is to ask the customers to share their own impression of the app. Building a good relationship with the customers always acts as a huge booster when it comes to selling a particular app.  
 
Providing the apps to influencers
While this idea works fairly wonderfully in today’s market scenario, it is also a great strategy to promote a new or custom android app. A lot of people take to the various social media channels to give reviews to new products and services available in the market. Similarly, there are technology experts who review newer versions of gadgets or other internet-based systems on their social media pages. Hence giving them access to these apps for free enables one to promote their app in the most innovative manner.    
 
Blogging on android related mediums
This is another significant method of strategising the promotion of the app. One should submit content, articles and other write-ups on different platforms which discuss smartphone apps or android devices. This will spread the news of any recent app or update more quickly to the customers. Taking to the various blogging forms acts as a good means of promoting the android app and also to boost the success of the Android company.  
 
Cameron McCaughey is an expert developer associated with a leading Android App Development company in Australia known by the name of Vision & Solutions. The author has written this article to convey to the readers about the various useful strategies which help in the promotion of Android apps.

Cameron McCaughey is a techie, software developer, App Developer at Vision & Solutions, a top-ranking company providing expertise entrepreneurial solutions, including ERP and CRM software solutions to businesses of all types and sizes.