Effective Strategies To Boost Your Facebook Page Engagement

By Author: TimesPro
Total Articles: 64
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Amongst all the social media channels, Facebook has always been the one receiving the most preference from the business world. Being the third-most visited website worldwide with 2.50 billion monthly active users, Facebook is a platform that no business can overlook. When it comes to Facebook marketing, what matters the most is the engagement rate. The higher the engagement rate of your Facebook page, the better will be your business reach.

The global average Facebook page engagement rate stands at 28.3%. While the figures may not look very attractive, it is still one of the most effective ways to connect and engage your target audience with your brand. However, with more businesses joining the Facebook bandwagon, boosting the engagement rate becomes trickier.

So here, in this article today, we, at TimesPro, a leading institute of digital marketing in India, will be sharing with you some of the effective tactics you can adopt to boost your Facebook page engagement.

Determine the Best Time to Post
Facebook, Effective Strategies to Boost Your Facebook Page Engagement, TimesPro, TimesPro

To enhance ...
... your Facebook page engagement, posting when your target audiences are online works incredibly. While early afternoon is a universally accepted best time for Facebook posts, the perfect time can vary from brand to brand. On the basis of your industry, audience, and other relevant data, you can determine the right time to post on Facebook.

Go Live to Connect with Your Audience
When your aim is to ramp up the engagement rate of your Facebook page, going live would be the simplest way to do so. Live videos can invite up to 6 times more interactions as compared to regular videos. Promoting Facebook Live well in advance ensures maximum engagement. But make sure that your Facebook live video is long enough to give time to your target audience to join the stream and engage with your brand better.

Ask for Feedback
It so happens that people have a lot to say, but they are not given the right opportunity. To give your customers a chance to speak, you can use the Facebook platform to ask for their feedback. It not only makes them feel valued but can also work wonders in increasing your Facebook page engagement rate. When you share the blog posts or relevant news about your brand, you can ask for opinions and make your audience feel included.

Reply to Comments
Facebook, Effective Strategies to Boost Your Facebook Page Engagement, TimesPro, TimesPro

One of the most crucial elements in enhancing the engagement rate on the Facebook page is being responsive and proactive. And the best way to do so is by replying to all the comments that you receive, be it positive or negative. It makes your audience feel that they are being heard. It will further encourage them to comment more on your Facebook page posts and will, in turn, increase the engagement rate. Getting a reply to their comment makes the customers feel that they are interacting with someone from your brand and not just commenting on a post which goes unnoticed.

Try Out New Content
Experimenting with new content is an effective way of keeping up with the dynamic social media platform. While images were the most effective content just a while back, it is now the videos that have taken the lead. If you are well-updated with recent trends and start experimenting with new content on your Facebook page, you can definitely avail the best benefits. It gives you an edge and enhances your Facebook page engagement rate easily.

Host Contests
When you want maximum engagement, hosting contests occasionally is the best and most effective way. However, frequent contests may annoy your audience. So, make sure to run the giveaways or contests on special occasions that can accelerate your engagement rate like never before. Host interesting contests and offer exciting gifts to your followers which they would love to win.

Facebook is indeed one of the best social media platforms when your aim is to engage with the netizens and market your brand. However, unleashing the maximum potential of Facebook to boost on-page engagement is not as easy as it may appear, and requires specialised knowledge and skills. To that end, TimesPro, one amongst the Top Digital Marketing Institutes in India, is the right platform to attain the required know-how and gain expertise in Facebook marketing. TimesPro’s Post Graduate Diploma in Digital Marketing (PGDDM) course has been specifically designed to make the participants familiar with the tactics and strategies required to reign in the world of social media. The aim of the programme is to make sure that the participants are enriched with extensive knowledge about the latest trends and acquire in-demand skills to excel in the field. So, if you wish to make the most of the increasing opportunities in the domain of social media marketing, wait no more, and register for TimesPro’s PGDDM programme today.

Hey! Myself Tanya! I work as a marketing strategist. I have been working as a content writer for various educational institutions.