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Why Is My Seo Not Working?
If you are new to the world of search engine optimization you are most likely feeling that your efforts are simply not working. This can be overwhelming and frustrating. As with anything where difficulty or poor results are an issue, it is always beneficial to get back to basics. Here are the basics of SEO.
1. Keyword Research †unless you have found at least a few hundred keywords / phrases, you haven’t done enough keyword research. Most often this is due to making assumptions about your keywords rather than really digging to find ALL of the keywords that people are entering into the search engines. Are you aware that 60% of all searches involve phrases of3 words? How many of your keywords are just one or two words? If this sounds like you, you have work to do but you have a great opportunity to increase your visibility for all of your keywords.
2. Onsite elements
1. Are all of your page titles unique?
2. Are all of your page titles relevant including your most important keywords?
3. Do all of your pages have unique descriptions ...
... that are keyword rich?
4. Have you performed W3 Validation?
5. Have you installed a dynamic site map on your site?
6. Have you submitted your sitemap to the major search engines (Google, Yahoo, Bing)? Have you done so every time you have added or changed your content?
7. Are you adding 1-2 or more new articles every week? Are the articles relevant to your keyword research?
8. Do you have a blog? Are you posting to your blog every day?
9. How about your web pages †do they work properly? Have you installed Analytics?
3. Content Syndication †are you submitting your new content (articles, press releases, blog posts, podcasts, videos, etc) to appropriate websites? Do they have strong page strength? Do you include social media sites and social bookmarkers in your syndication?
4. Monitoring †are you monitoring the quantity and quality of the backlinks coming to your site?
5. Completion Analysis
1. Do you know your page 1 competition?
2. Do you know their key metrics
1. i. Backlinks
2. ii. Indexed Pages
3. iii. Google PageRank
4. iv. Alexa Rank
1. What is their link velocity?
2. How many articles and blog posts are they adding each week?
3. Do you know your metrics?
4. Have you created a plan to catch up to your competition in terms of all of the key SEO metrics?
The answer to the question of why your SEO is not working will definitely be found by fully adopting and implementing processes focused on the basics that are listed in this writing.
If you don’t have the time or the present knowledgebase to act on these things then you need to investigate Internet Marketing Services or hire an accomplished, full service Professional Internet Marketing Company. If this sounds like you, contact us for a free consultation. It’s a start!
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