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Beware Of The Scams In Exhibition Stand Designs
Exhibition stands are the face of businesses. Therefore, when you decide to participate in any exhibition then make sure you pick the right people for the task. Mostly, companies see it as a very simple job and end up creating a bad impression about their brand or with no results. However, it is important that when you have made up your mind to participate then do it with complete dedication.
The very first thing that you must do is find a professional exhibition company to take complete responsibility for your stand design and building. If you successfully find one then most of your job can be taken care of by them without much worried. But then, you might be skeptical about finding a professional designer, as the markets are hugely occupied by many fraudulent stand designers. So, when you start your search for a quality exhibition stand company in Dubai, then you will have to be very careful and do a proper evaluation of the company that you hire finally.
For an effective stand design that can help you generate leads, you will have to be very cautious in finding the right designer and stand builder.
Below ...
... are a few factors that you can consider to find the right stand builder and avoid scams from happening.
Years of Experience
If the company is new in the industry or holds just one or two or three years of experience in stand designing then be careful. The exhibition stand design needs a proper understanding of a vast range of things includes rules and regulations associated with the exhibitions and tradeshows. Experience makes people more aware and mindful. An experienced company knows the ins-and-outs of an industry and are more skilled in executing the plans. They have a larger network and better connections with people in the industry. So, try to find out a company with at least 10 years of experience in the industry for a successful design.
Evaluate the Portfolio
This is important before you hire someone for the design job. A company with good experience in designing and building exhibition stands without a doubt would have a portfolio of their work. The portfolio should consist of photos, a printed document, and catalogs, available for your evaluation online (published on the website). Also ask for customer reviews, testimonials they have and also if any recommendation they can provide from their existing or past customers.
Industry Experience
Try to understand what all industries the company has worked for previously. Whether the company has worked for your type of business or not. Select a company that proper knowledge about your industry and has worked earlier for companies that are into your type of industry. But, do not stick to evaluating displays only from your industry. Many times displays from other industries can be more effective than those from own.
Level of Support
Try to understand what is the level of support offered by the company. Every exhibition company has its level of support. So always find out what services the company is ready to offer if hired. Stand design includes all the services that might come to building a stand right from conceptualization to completion and then dismantling and transporting. This also includes the arrangement of furniture and other necessary equipment for the show along with transportation and storage. So, once you have decided what kind of design you will have, you can check if the company can handle everything single-handed everything or will outsource some of their work. Always hire a contractor who can offer your complete service and not in pieces.
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