Tradeshow Promotional Products That Generate Results

By Author: Jeff Hales
Total Articles: 4762
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Any company representatives that have experience in attending trade shows will know how tough it is to make your company stand out from the competition. With hundreds of companies competing for the attention of customers and potential customers, it is increasingly difficult to find the right way of getting your company's name in front of those ever vital people - your customers. On the bright side, there are some very creative ways to make your company stand out. Impactive promotional products are some of the best ways to achieve name recognition.

The important question is "what promotional products work best?" When deciding this, businesses should consider a few important issues. These include:

Whose attention are you trying to attract? This will influence what kind of items will most effectively attract attention.

What is your budget? If you attend a variety of shows throughout a year or during a particular season then buying a larger amount will be better value for money.

How are you planning to use the giveaway items? Will attendees have to register, participate or attend a demonstration to ...
... receive your promotional item? If so, you will need to use a higher quality item to encourage attendees.

Of all of these issues, the main consideration is the first. Whose attention do you want and why? This should drive your choice of giveaway item. Get it right and you will be guaranteed to attract visitors to your stand and bring in new clients. Get it wrong and you will end up bringing most of your stock home with you. Some of the best items on the market at the moment are the following:

1.USBs and Thumb Drives: These are particularly useful for ensuring all your company's products are available to your clients in an easy, portable, useable and cost-effective manner. Instead of heavy, expensive brochures and pages of separate price lists, why not load all your information, brochures, discount offers, or even an informative e-book onto a thumb drive? Not only can you upload a vast amount of information onto your promotional thumb drive, you can make it more impactive by adding your own branding to the drive to add extra value. A recent survey of trade show attendees rated thumb drives as one of the most popular giveaway items. Trade show attendees will thank you for one less brochure to carry.

2.Computer Products: Whether you choose something as simple as a mouse pad or CD holder, computer products are often used by people in their daily lives.

3.Bags: What better way to ensure your name is the one that trade show visitors remember than to give them a bag to carry all those brochures in? Stands that are giving away bags are almost guaranteed to have potential customers stopping by because they want the bag! Once they have the bag, they have your company in their minds.

4.Emergency Kits: These come in a variety of options from "grab and go" first aid bags to travel kits and outdoor kits.

5.Eco-Friendly: Environmental awareness is an increasingly important issue and many companies will find the use of eco-friendly products to be well received by customers. There is a wide variety of products to choose from with items such as bags and clothing to electronic items and auto accessories.

6.Lanyards: Simple, easy to transport, lightweight and popular - lanyards are always a good, cost-effective way of getting your company name noticed. These are particularly good when your business is sponsoring an event or conference.

7.Desk Items: Items that are useful and attractive on a desk are great for business-to-business clients. From small items such as pens, memo clips and staplers to executive items such as leather folders, desk items are always a popular item with business people.

8.Drinks Holders: From insulated cup holders to sports bottles, drinks holders are always a great way to get a message across to people. These are particularly useful for audiences interested in outdoor activities.

9.Pocket Items: These can include anything from pens to lip balms or key rings to business card holders. Small, practical and cost effective, these types of items are a draw to customers.

10.Toys: For the right audience, toys such as blow-up beach balls and Frisbees are always well received and often used.
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