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Web Design - The Things Which You Need To Do And The Things That Don't
You'll find a lot of points that can make or smash your website with both clients as well as search engines, below are few facts that can lead you to the proper direction.
Dos:
CSS based layouts
CSS web sites are faster to load, it is less difficult to navigate around them plus there's further user interface. In addition they allow webmasters gain added control on SEO, allow it to be less difficult to add Meta-tags and keyword phrases and, websites are less difficult to revise and maintain.
Correct use of headings
The correct utilization of Headers and Headings assists the search engines to crawl the site and catalog that site in the search engine. Also at times when selecting a header, aim to include key words plus something relevant to persuade visitors right into the websites pages.
Error Free XHTML
You must always test your web site with W3C Validator as it will eventually show mistakes which you possibly can fix ahead of placing the sitemap. Ironing out all the mistakes before the web site goes live can make sure that the website is user (and search engine) friendly.
Use ...
... of subfolders
At times when setting up your page composition it is important to get the page key terms integrated in the page title/name. By doing this you are actually facilitating to improve the onsite Web optimization and that in return will enhance the page rank. Several sites possess page set ups for example ‘http://.../pg1/id=3' that doesn't aid the search engines to note their site.
Don'ts:
Overuse of flash
Full flash sites are not preferred by Google at the present time as content is the main factor. On full flash websites the 2nd most hit button in the web page is actually the skip intro button. Do not get me wrong, a small flash banner does make your web site look good, just do not overuse it.
No Sitemap
With no sitemap for your web site you are ultimately not illuminating search engines about it. A site-map permits the search engine spiders crawl the web site plus get your website listed. We've worked on sites before where a client had updated his or her web site without submitting a site-map; the problem at that time was that search engines did not know a thing about the fresh pages and content.
Table based design
Table structured website design is becoming a thing of long ago since the world-wide-web is getting more and more compelling. This is now down to complex problems at the time updating sites developed with tables and as well the velocity in which it takes to load a web site solely created with tables.
No clear navigation
Destitute course-plotting is not good enough at times when constructing a site. A client is not going to pass greater than two minutes trying to find out in what way and where to find the data they are looking for, they'll simply go onto a different web site therefore you will lose the individual for good.
Overuse of images / scripts
Serving hundreds of images as well as scripts will divert the end user from the content and the message which you wish to give. Also pictures plus scripts can at times need awhile to show on your site and customers will not wait.
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