Beginner’s Guide: How To Do Social Media Marketing On Facebook

By Author: Shane Smith
Total Articles: 2
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The first social media platform that got the most popularity and recognition globally, and that too overnight is Facebook. It is the most famous social media tool till now, giving a neck to neck competition to younger social media platforms like Instagram (which is now owned by Facebook), Pinterest and even Snapchat.

Currently, 2.41 billion accounts are active on Facebook. Any idea what is the world population? 7.8 billion. If you compare to other social media platform’s user base, you can easily find that Facebook has the highest community active. So if you have a business or you provide some online service worldwide, you would like that person from around the world know about you, the services you offer and your USPs.

Facebook is one of the most widely used online platforms by adults. And the most substantial majority is using it daily, which provides for brands and businesses with an opportunity for maximum exposure when you go ahead and make a campaign and make a Facebook marketing strategy. Often, the toughest part is to break the ice, but this ...
... blog is to help you take your Facebook marketing strategy in the high sky and make your campaigns achieve your goals. Read till the last and do let us know how effective it was for your branding or business.

1. Set Goals For Facebook:
The first step is to set the goals as in what exactly you want to achieve with trying our Facebook marketing strategy. This plan will be an essential reference to measure against to make sure your Facebook strategy is successful. But to set goals, you’ll first want to do a little research to ensure that your plan and purpose is going hand in hand to make sure you’re getting your project attainable through this platform.

2. Set Your Target Market:
In order to get started with Facebook marketing you must know that who is your audience, the anatomy of your current target audience would be a great tool if you want to reach out to them, as Facebook has targeting options where you can filter your ad reach to locations, age, country, sex, activity on Facebook etc. and a lot more.

3. Engage Regularly:
You just set up your goals, define your target audience and start to chill. Facebook is not going to do your job. You have to engage and communicate with your audience via posts, video, surveys, questionnaire, contacting and reaching out to doubts and queries of people about your business and brand etc.

4. Determine Your Facebook Ads Strategy:
You’ve been on Facebook for a while or new to this platform you should set what your ad campaign needs to achieve. If you want to reach more and more people, you should pay for your targeting and ad campaigns.

5. Track And Analyze Your Result:
The last step of your strategy should be to keep an eye out for metrics you set earlier. Revise your goals every day and make sure the current campaigns and targeting options are still serving your purpose.