Banner Ads – How Does It Work?

By Author: Melissa Charm
Total Articles: 14
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If you have dabbled with digital marketing at some point of time, you must have heard something about the banner ads. A banner ad, also known as a web banner can be described as an advertisement that is displayed into some web page. Such an advertisement mainly consists of some kind of image in .jpg, .gif or .png format and/or a multimedia object that is generally created with the help of Flash. Therefore banner ads are either animated or static, according to the technology that is used for making them. Banner ads are placed on a website so that when visitors click on them, they are directed to the landing page or the website of the advertiser. It is a very powerful way of boosting traffic that is very simple yet effective. For this reason, most businesses use them to boost their traffic and sales. They can really make a major difference for various online businesses and brands.

How Do They Work?
The basic idea of using banner ads is to reassure site visitors to click on them so that they can get redirected to the advertiser website. Just like traditional banners placed outside a store encourages people to enter ...
... the store and check out the products and services that it has to offer, just like that these banners drive traffic into the advertiser site. To achieve the best results with the banner ads, it is necessary to attribute some specific roles to the banner ads so that they offer optimum performance in a specific context. For instance, banner ads can notify target users regarding the availability of some new product, enhance brand awareness and increase sales.

Benefits Of Using Banner Ads
Here are some of the best reasons for using banner ads.

They Can Boost Overall Traffic
As banner ads encourage users to click on them which in turn redirect the visitors to the advertiser website, they can greatly assist in the boosting of traffic. This means that revenue can be earned through the ads in the form of impressions, CTRs as well as time spent on advertiser web page.

They Help To Capture The Attention Of The Customers
One of the most challenging aspects of doing business online is grabbing the attention of the target customers. Therefore it is necessary for businesses to come up with new and creative ways to do the same. This is something that they can easily accomplish with the help of banner ads. By backing up a banner ad campaign with proper market research, it is possible to increase the number of clicks within a given period.

Banner Ads Inform Customers About Discounts And Special Offers
Companies often make use of limited period discounts and special offers so that they can boost sales. A good way to inform target customers about such discounts and reduced prices is by making use of banner ads. Customers can naturally get a lot excited when they find themselves suddenly landing up on pages that offer them discounts for the different products that they offer.

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