Guide To Link Building In 2020

By Author: Chris Walker
Total Articles: 41
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As marketers and businesses enter 2020, making use of link building in their search engine optimisation strategy should be on top of their to-do list. It should be on yours too if you want your business to dominate the online landscape.

You might have already taken all the needed steps to have an optimised website and a blog that is helping you rank with niche keywords. But, you need backlinks to effectively bring your website to the top of the SERPs whilst giving credibility to your business across a number of websites. Keep reading to know everything necessary about link building in 2020 and you can also collaborate with the best link building company to craft personalised tactics.

Link building and backlinks

Link building is a manual technique that is used as a cornerstone in a website’s SEO strategy. This technique helps websites in acquiring backlinks from authoritative websites, which essentially means that another page or website will be linking back to your chosen webpage. Getting quality backlinks helps in driving traffic and also making your website rank higher in the SERPs.

Backlinks ...
... are user-friendly and search engines can extract data from it.

One of the most important things to remember when creating a link building strategy is that the value of the targeted website from where you will be receiving the link must be high. This will make sure that you get premium quality backlinks, without resorting to clickbait.

Importance of backlinks

An efficient and high-quality link building strategy in place can help improve your website’s credibility and make it easier for people to find you across different webpages.

Backlinks help in enhancing organic traffic to your website and also provide more visibility of your blogs in the SERPs.

Backlinks also help with relationship building that most businesses struggle with. For the purpose of backlinks, you have to reach out to relevant blogs and websites in your niche. If you can achieve this professionally, you can establish yourself as a trustworthy authority.

Finally, an effective link building strategy helps in expediting the time that it takes to get your website indexed so that it appears in the search results.

Key elements of a link building strategy

When building a link building strategy, make sure that you take the following into consideration:

 Guest posting or blogging: Guest blogging is considered to be one of the best ways to secure a backlink. By crafting informative, original and interesting guest blogs for other websites, you get to appear as an authority and you can also control the number of backlinks that you get for your chosen pages. Also, this allows you to build a relationship with bloggers and influencers that already have a comprehensive outreach with your target market.

 Broken link building: For various reasons and from time to time, the pages on your competitor websites might get deleted. It is also possible for an entire website to go offline when a business closes shop. When such things happen, the links leading to those websites or deleted pages are said to be broken. As such, there might be 100 to 1000+ broken links on non-existing competitor websites or pages. You can work to replace those broken links with relevant content or webpages.

 Testimonials: Testimonials are an incredibly useful link building tool. Today, most businesses make sure that they have a dedicated review or testimonial section where the experiences of their customers are highlighted. When you write a positive review on a brand’s website as a customer, you add to their credibility and get a platform to promote your website. From this brand’s website, you can get a backlink and be able to expand your potential list of consumers.

So, this is an overview of link building and why you should seriously consider making it a part of your SEO strategy. However, if you still have questions, reach out to the best link building company and get professional advice.

Nhance is a UK home grown web and internet marketing company with a global presence.