The Top 4 Ways To Grow Your Business Instagram Following

By Author: chris jenkin
Total Articles: 13
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Instagram is one of the most active and engaging tools for a business or brand to grow, many business owners will tell you that their Instagram Account is vital to their business and revenue growth. But it is not enough for your business simply to be on Instagram. For your account to be worthwhile and revenue-producing, you will need to use it well and engage followers.

But in order to have effective engagement on Instagram, you first need to have followers! Unfortunately, followers don’t just automatically roll in once you create an account, and most people are more apt to follow an account with more followers, making it especially tricky to grow a smaller Instagram account.

Growing your organic Instagram following does take some time, but with consistent strategy and efforts, and a few tips from the pros, you can leap ahead in the growth and value of your business or brand Instagram account.

Tip #1: Share Good Content 

The great thing about our current world of smartphones is that you don’t have to be a professional photographer to take an amazing photo, but just because your phone ...
... takes high-quality photos doesn’t mean that you shouldn’t put a couple of minutes of effort into making your photos look professional and eye-catching.

Use an app such as facetune or Perfect Pic for basic editing tools, to help any photo look more professional. Sometimes, even small touches such as boosting the brightness or contrast can be enough.

When you consistently share great photos and videos over time, you’ll stand out from businesses that share photos that were quickly snapped and uploaded. Again, the quality of your content is your calling card on Instagram.

Tip #2: Know and Monitor the Hashtags in Your Market

It’s actually pretty cool how communities form on Instagram with shared interests.
Through Instagram, it's possible to meet people with shared interests in content that, such as videography or puppies. I follow them, they follow me back, we start commenting on each other’s content. . . . 

By exploring and keeping an eye on hashtags relevant to your business, you can grow your Insta-community over time by making in-app connections.
Tip #3: Hold a Contest with Another Account

Everyone likes to win something!

By partnering with another Instagram business in the same niche, the two of you can offer a giveaway or a contest that might require users to follow both of your accounts to be entered.

The idea here is that if you have similar buyer personas, you’ll both gain quality followers.
4. Use a Quality Service to Add / Buy Real Followers

Growing your Instagram following takes time, but time is money in business, and it can take years for an account to reach a threshold significant enough to have credibility in their market.

Adding quality followers is a proven way to boost the credibility and relevance of your profile, allowing it to be more easily found, and giving potential followers confidence in your content and products.

Adding quality Instagram will help your business, as it will build the trust and also visibility with potential new and current clients, it will also make them more likely to follow you, as followers are 82% more likely to engage with a profile which they consider “relevant and growing.”

When you buy followers, you are paying for a number, that number (of likes or followers) helps to define to others the popularity and reach of your product or brand.

Complimenting this with content and sharing from clients helps to quickly grow a profile. Many quality services exist, such as CertifiedLikes, which helps users to grow their social media profiles on YouTube, Instagram, SoundCloud, and Twitter.

5. Promote Your Account

Don’t overlook Instagram when it comes to promoting your social media accounts on your content and brand materials.

You likely include your Facebook account on everything because everyone has been on Facebook forever, but Instagram is now the more popular platform for business and brand engagement.

Be sure to add your Instagram handle on your product packaging, online content, or whatever it is that your awesome business does. After all, if you’re putting work into creating a sweet Insta account, you better show it off!

Grow, Grow, Grow . . . and Go!

After you’ve built a strong Instagram following, the options for promoting your business on the app open up even more.

You’ll have the ability to send users straight from Instagram to your website with a simple swipe.

Building a great Instagram is about attracting people who are already interested in or in need of your product or service, so use hashtags (and competitor pages) to locate them.

Stick to the plan. By posting consistently and frequently and interacting with others, and using quality services to help you grow, you will see steady and fast growth of your profile and activity!