Top Trends In Digital Marketing In 2020

By Author: Rohan Singh
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Digital marketing strategies have changed from broadcasts on radios to sponsored posts on social media. The strategies are now far more complex than they used to be, for the world moving to the internet, of course. The wide spectrum of customers you can connect with on the internet is the reason why digital marketing has become essential to market your business. But since it’s in everyone’s reach, the competition you will face out there is typically high. You need to do something different, for a potential customer to spot you.

The greatest part about digital marketing through the internet is, you can organically market your business without spending a penny. Organic marketing is the best form of marketing that exists in our time, no better form of marketing exists above it. When a customer sees your posts on the internet or searches Google for something and the name of your business pops up, or when word of mouth spread through the internet, they are all called organic marketing.

Here are the Top Trends in Digital Marketing in 2020
1. Social commerce
Billions of users go on social networks, ...
... making it the biggest platform to focus, in your digital marketing strategy. Not all websites offer commerce, but the biggest, the Facebook, offers a separate section for marketers. And now you can use Instagram for commerce, you could directly link wearables to a website they can be bought at. The only way for social media websites to earn money is through sponsored posts and ads, and including them in your social marketing strategy is a must.

Coupling sponsored posts, or improving your position organically, is your choice, but just don’t forget the commerce section these websites offers for the maximum conversion or sales. How imaginative and creative you can get it with, for example offering cheap daily use brand embossed goodies, could skyrocket your reach and sales, as well as help you improve your market position. Use this strategically, it could do wonders for your business plan.

2. Micro-influencers
People that have a small to a considerable number of followers are called social media influencers. They are you can say, brand ambassadors for your product or service, and their complete audience would be directly reached through their endorsement. The greatest example of what you can do with social media influencers is the FYRE festival. We aren’t telling you should commit that kind of fraud, we are just telling you the power that influencers hold.

Micro-influencers are those with fewer followers, but their followers are mostly loyal to them. That means if they recommend you, their followers are more likely to give your website/social page, a good and long visit. People can put their trust in someone they personally know or follow, that’s what runs the micro-influencers business. If your product or service would benefit endorsement from any micro-influencer, we suggest you put it up on priority in your digital marketing strategy in 2020.

3. Building your online reputation
What does a brand mean? It means people being able to recognize you and differ you from the competition. In times like these, where we spend so much time on the internet, it would be a complete letdown, if your customers cannot find you online. But that doesn’t have to stop there, your potential customers await, you just need to make a good digital marketing strategy to communicate with them.

There are a lot of ways to build and maintain your brand image and PR, the top ranking in all of them is blogging. Vlogging is also making it mainstream these days, especially vlogs which help people with some extraordinaire knowledge. Search engine page results too aren’t anywhere near slowing down at all, it is in fact, one of the most preferred options for customers, when out there finding relevant companies. We suggest you focus on all of them, it may seem slow, but it will eventually help you build your brand’s reputation. You can also take the help of digital marketing or website development company for reputation building.

4. Start embracing memes
The generation Z is known to reward the witty on the internet, especially those who they feel are just like them. You want to convince a teenager? You make memes and make them believe in you. Use Gifs, use stock images, use whatever you can, and be witty enough to subtly let the potential customers see your point. This is something that may seem lame but is certainly a very important part of a company’s digital marketing strategy.

Emotions are a very important part of a marketing strategy, no matter your niche or industry. You have to make sure you hit the right spots in the customer’s heart and that they love your work. The only way to build trust is by being good and being different than the rest, making memes and being funny may be your ticket to the top. Make sure you never try to harm someone’s emotions, to find a balance at how the internet society works is the only way into it.

5. Word of mouth publicity
It is somewhat related to all the points above, word of mouth publicity is one of the best publicity you can hope for. The conversion rate for such kind of publicity is massive because a friend or a loved one recommends you. But building someone’s trust so they eventually start recommending you is much tougher than it seems. It will take a lot of hard work, best in class customer service, and all ends met from your side, for a slight chance at word of mouth publicity.

Why we are mentioning this here is for the reason that the internet is, may we say, fickle. People will love you for the change you bring, even if it means riding down the memory lane or if you promise to be a futurist. Nothing for sure can decide what’s going to happen on the internet, but what you can do is, keep going without hurting anybody, and you might get publicized by people who love your brand. Also, make sure to focus on social media, those shared videos, retweets, mentions, are all essential for you to get that publicity.

Conclusion
These points won’t suffice, considering the numerous ways you can conquer the internet’s audience, but they are, certainly, a good head start towards it. Furthermore, focus on Interactive visual content, it will be one of the MVPs in your digital marketing strategy if you get it right. If you don’t have the necessary people to create interactive visual content, start building towards it rather than jumping in.

There are things like SEO, and things like blogging, which we haven’t included in our digital marketing trends in the 2020 list. That’s simply because they are the pillar of digital marketing and must be focused on, at all times. Add on what we have mentioned, along with your previous strategy, this list isn’t a complete digital marketing guide, but the one from which you know what would be the best one to focus on in 2020. Good luck with your future endeavors!

I am a versatile techy with vast experience in a wide array of technologies. As a director at Semidot Infotech, a top website and mobile application development company, oversee the technology wing of the company. I have extensive experience working for multinational companies and know what it takes to take a company to the next level.