6 Amazing Tips On Instagram Hashtags And How To Research Hashtags

By Author: Shivang tech
Total Articles: 1
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1. Only use Hashtags Relevant to your Niche
It’s really important to use hashtags that are related to what you’re posting and here’s why
• First of all, people surfing through hashtags like to interact with posts relating to that very hashtag.
• They might find it annoying to see posts having nothing to with that tag and might report your post.
2. Keep Rotating hashtags
Let’s see why changing hashtags is so essential • Instagram hates spammy behaviour and tries to discourage it as much as possible
• when you use the same set of hashtags continuously for a while Instagram might suspect you as a spammer and you will observe a sudden decrease in your account’s reach.
• Furthermore, if you insist on using these hashtags, again and again, you might be shadowbanned and believe me you really want to avoid it.
3. Leverage stories by using hashtags
Instagram stories is a great way to grow your account and here is how you can leverage them with use of tags • Use a single hashtag with your story
• Make sure it’s relevant
• It helps you gain additional ...
... views • Not only that not many users know about this so try to leverage it out now.
4. Don’t Over Do It
As you know, we are allowed to use 30 hashtags per post, but is it wise to use them all every time you post? Let’s see:
• If you’re posting more than 3-4 times a day avoid using 30 hashtags every single time.
• Think about it, won’t you consider it as spammy behaviour posting every day with 30 hashtags, 4 times a day.
5. Analyse your hashtags Insights
Understanding Insights is so important to grow your Instagram account and here’s how to use Insights:
• You can look at how well a set of hashtags is working for you and look at the impressions gained due to the hashtags.
• To gain a deeper understanding of other various insights you can read it on our Instagram growth blog.
6. Use the Hashtag Research Strategy
This process basically allows you to research tags specifically for you account and grow your Instagram account pretty quickly.
This process may take a bit of your time researching a few hashtags but it will pay off for sure and you only need to do this once.
Step I –
Make a list of all the hashtags related to your niche. You can easily think of a few hashtags and look at the related hashtags and list them all. Even list all your competitors’ hashtags because you will need a few sets of hashtags for your account.
Instagram Hashtags research step 2 –
Visit each hashtag and calculate the average likes of the top 9 posts in the respective hashtag on Instagram.
It’s quite simple, calculate the total likes of top 9 posts in that hashtags and divide it by 9, do this for each hashtag you will find yourself with a list like this one.
Step 3 –
Once you make a list of Instagram hashtags and their average likes, the question arises which ones should you use for your page.
You need to look at your recent posts and see what number of likes are you getting on each post.
Suppose, you get around 2000 likes on each post, then you should try to rank in the hashtags with 1500-3000 likes. The infographic below will make it clear.
Remember, you need to use more of those hashtags where the average likes of the top 9 posts match your post likes.
Step 4 –
Let’s talk about the number of hashtags that you should be using with your posts.
• Use around 10-12 hashtags wherein you have the highest chances of ranking
• 6 – 8 of those hashtags where it’s hard to rank in but you might just rank in
• 3 – 4 Instagram hashtags where you won’t have a chance to rank in but still use them coz you never know you might get lucky.
• You need to use a combination of all these low to high-level hashtags because if you rank in low-level hashtags, your post will eventually get more engagement that will act as a boost for your post and that might help you to rank in mid-level hashtag and furthermore, may trigger your post to rank even in high-level hashtag if you get lucky.
All this requires a wee bit of work but if you do it correctly surely it will help your brand to grow and isn’t that we all aim for.