7 Tips To Create An Award-winning Exhibition Display Stands

By Author: Pooja Mandhiratta
Total Articles: 8
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Creating an effective stand at the exhibition can really help exhibitors to relay their brand message to more and more people at the exhibition and have great conversions. The best part is - you don’t need to put in lot of efforts to build an award-winning stall. All you need to do is follow the tips below:

1. Be Creative

Creativity is something that can really help you to have a great and very effective stall design that can do the needful perfectly. You don’t need to go by the same old designs and patterns, sometimes to have something unique it’s better to incorporate your own style that represents your company better. While creating your stall all you have to keep in mind is - brand message, marketing goals and the color scheme of your company.

2. Stay abreast of Design Trends

Staying updated is another tip, which is very important when you desire to have an award-winning trade show booth design. It is very important that you are aware of what has already been done and what is trending currently. It will help you create something new, and fresh. And having a new and fresh stall design always ...
... gives you an upper hand at the exhibition.

3. Hire a Leading Stall Designing Company

Hiring a professional exhibition stand design company can help you have an outstanding stall at the exhibition. Know that a beautifully designed stand at the exhibition give your product the optimum chance of success. Moreover, a professional exhibition design company will always make sure that it delivers exactly what you want, exceeding your expectations.

4. Know Your Competitors

While designing an award-winning display stand it is crucial that you know your competitors well. Of course, they would also be participating in the exhibition. You can’t keep them out of your sight and if you do then you lack the most important aspect of designing a stall. So, to have a stall that stand out in the exhibition, know who all are participating, analyze them and try to outdo them. You need to indulge in tad bit of research about your competitors to know what all they did in recent exhibitions, wherever they have participated. If you hired a design company then the professional will take very good care of your exhibition booth design.

5. Your Design should go Well with Brand Guidelines

Building an award-winning exhibition stall design should not be the sole determinant of your design decisions. In fact, you have to be considerate about the brand guidelines. While designing an amazing stall you have to keep brand elements in mind. Remember, a company's message, brand image, brand logo, color scheme, and marketing goals should not be compromised in the process of building an award-winning stall.

6. Never miss to Incorporate Interactive elements

Well, the whole idea of building an award-winning stall is to interest your audience and for that you will need to think outside the box. We are the luckiest of all, as we get to live in the era of digitization. Now you don’t need to incorporate stationery images, instead now is the time to incorporate elements of visual attraction, such as video displays. You can have these videos showing product demo or entertaining visuals with embedded branding. Trust, it will help you have a huge footfall at your exhibition booth.

7. Optimal Use of Space

Last but not least, the optimal use of the available space is one of the most important aspects of building an award-winning stall. Regardless of the size of your stall you can attract more and more visitors by simply utilizing your space wisely. All you have to do is – plan your booth structure in such a way that allows you to utilize the available space and make maximum visual and experiential impact on your audience.

To pan out…..

So, these are the tips that you can implement to have an impressive exhibition booth design and a stall that stands out. Also, with these tips you would be able to enjoy attracting a lot of visitors at your exhibition booth, that too effortlessly.

With a vast experience in exhibition stall design and fabrication services, Pooja Mandhiratta is a team lead, key accounts at Panache-Worldwide.com. She holds an expertise in Sales & Marketing, Business Operations and Customer Relationship Management (CRM).