123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

5 Blogging Errors You Should Avoid In 2020

Profile Picture
By Author: jessica0329 jessi
Total Articles: 26
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

A key element of content marketing is the creation of great blogs. But there are some mistakes you should be sure to avoid to look for.

Blogging is a key aspect of a digital marketing strategy Attractive, authoritative blogs with good SEO, high-quality images and copywriting that appeals right to the core of a target audience’s needs and desires can go a long way to turning them into customers.

It can do this in several ways:
First, it brings awareness to you and your service.
This increases the chance that they will take action to become marketing leaders.
By catching their interest, they will keep reading your blogs.
Good blogs that are attracting a lot of attention will build up your reputation, increasing your organic ranking on search engines.
It can complement other measures such as using PPC (to build leads prior to the establishment of your organic SEO authority), social media posts, and email marketing.

So far, that’s good. But there’s a good way to blog and blog a lot of wrong ways. The following are common errors, but they can be avoided.

1. Forgetting ...
... about your audience

The perfect blog should be aimed at your consumer profile, an archetype of your ideal customer’s characteristics.

This will include the following aspects:
Demographics such as age, sex, and geography
Situations such as marital status, job or income
Most importantly, their needs and wants you to offer solutions for this,
But bloggers can lose sight of it very quickly. That might be by getting carried away and writing something that may sound really interesting or elegant but does not relate to the target audience. Or it could happen because there was no recognition of the appropriate buyer persona, so the blog fails to reach the right target.

All that means it could be wasted a lot of time.

2. Sacrifice quality for quantity

It’s certainly true that in order to be effective you need to blog a lot. But there’s a good way to do it.

The right way is to ensure that you produce high-quality content on a regular basis, gradually building up your reputation on search engines as you go along. However, publishing multiple blogs makes it possible to follow the marketing messages several times for those interested in what you’re writing about messages several times for those interested in what you’re writing about.

The rule of seven–where the average person needs seven times to see a marketing message before committing to a purchase–is particularly relevant here.

Where bloggers can go wrong is to assume that the answer is to create as many posts as they can post in any given week, churning out as many as they can.

In doing so, it can be too tempting to sacrifice quality for quantity, which is futile because if the blog isn’t interesting or appealing, it won’t gain a lot of readerships and could reduce the search engine authority. Sometimes “less is more,” as the saying goes.

3. Not having a schedule

Using a plan is the best way to ensure that you produce the right amount of content and publish it at the right time. Whether it’s on a weekly or monthly basis, create a calendar and plan what and when you’re writing.

This has a number of advantages:
The content is regular: you don’t write lots for one week and nothing for the next.
You can create a series of posts on a subject over time and retain reader interest.
You keep a record of what you’re writing to avoid duplicating topics.
By not having a schedule, you may end up writing in a much unplanned, haphazard manner that undermines your overall digital marketing strategy, while your readers have no idea when your next article may appear.

4. Neglect Backlinks
SEO is essential to your blogs, and most people will realize they need strong keywords to help optimize blogs and achieve the highest possible ranking.

Some will also be aware of the value good pictures can bring, while the video is also extremely useful, while authority is very important to help raise a ranking

Nevertheless, backlinks are one aspect of SEO that can be easily overlooked.

Effective backlinks are text hyperlinks that add value to the reader by linking them to additional information from external sources.

Ideally, the following should be:
Reliable and reputable.
Sites that have a lot of traffic, with hundreds of thousands of hits, if not millions.
The back-linked article title matches or is compatible with the linked text in your post.
Opening in a new window so readers are not steered away from your blog.
There are a number of major mistakes that can be made using backlinks.
Using low traffic backlinks, poor quality or lack of reliability
Broken or toxic links.
Linking to one of your rivals who will be delighted with the free advertising.
Reciprocal links–sites used to be able to link back and improve their rankings, but search engine algorithms now penalize this.
Overdoing it – preferably, half a dozen or less backlinks will appear in your post, otherwise, readers can be diverted from it.
Do not use backlinks at all and therefore miss their benefits.

5. Fail to update blogs

By going back to your existing blogs and updating them every so often, you can meet the need to avoid broken backlinks.

Other things you may need to change include:
Changing bits of the text to update them, such as a section that refers to an event in the present tense when it was written that has now come and gone
Including new information that is relevant
Tweaking content because your buyer’s persona has changed.
People often forget that their content remains forever on the internet. You lose the benefits of it by allowing it to go outdated instead of upgrading it and refreshing it. That’s why it’s important to keep track of and look after your old blogs.

For more suggested articles: http://bit.ly/35DFDi3

Total Views: 283Word Count: 939See All articles From Author

Add Comment

Marketing Articles

1. Navigating The Landscape Of Hiring Solutions: A Comprehensive Guide
Author: Md Irfan Munsi

2. How To Repurpose Video Content Across Multiple Channels
Author: Andy Beohar

3. Chrome Extensions For Optimizing Business Functionality And Productivity
Author: iDigitize

4. Đèn Led Chiếu Sáng Sân Pickleball
Author: Vina Lighting

5. Reaching New Heights: Advertising Essentials For Pakistan
Author: Waleed Qaisar

6. Digital Marketing For Dentists: Smashing Strategies To Get More Patients
Author: dental online marketing

7. The Best Ways To Showcase Sponsors On Your Event Wall
Author: richard

8. The Rise Of Digital Marketing In India: A Spotlight On Hobo E Services
Author: Hobo e Services

9. Inspiring Instagram Wall Ideas For Your Home Or Office Space
Author: Richard

10. Best Full Stack Developer Course In Pune: Learn And Get Placed With Syntaxlevelup
Author: atherv sir

11. The Growing Importance Of M&a In The Marketing Agency Landscape
Author: M&A Marketing Agency

12. 7 Powerful Strategies To Grow Your Business With Soul Swastik’s Digital Marketing Services In Bangalore
Author: Soul Swastik

13. Ai Detection: What It Is And How It Works
Author: TechDogs

14. 7 Best Ai Tools For Social Media Marketing
Author: TechDogs

15. Digital Marketing Course At Digital Brolly
Author: Digital brolly

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: