Why Are Drones So Popular?

By Author: Robert Green
Total Articles: 4
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Ultimately, drone footage or aerial video production, is a unique way to get your name out there. No matter what your business type or your intentions, it’s no secret that drone footage gets you noticed. In the past, achieving shots of this kind from high up in the sky overlooking the land below would only be achievable with a helicopter – and who can afford that?

Today, there are hundreds of reliable commercial video production London companies that can offer video production services for an affordable cost. This could benefit a number of businesses ranging from property to tourism, but even if you are not sure if drone footage is the right choice for you next marketing campaign, read on to discover the benefits of this exciting medium.

1. More affordable than you think

Whether you know it or not, professionally developing a business video costs a considerable amount of money. However, many businesses still commission these projects as they are an important way of investing in a brand’s identity. The important thing to remember with video production of any kind is that it’s not just about the upfront ...
... costs, it’s about how much you can get from a successful video campaign.

Ultimately, people love to consume new and exciting media today and even though video has picked up massively, much of what people encounter daily is static or ‘still’. By investing in video, you can cut through the noise and get your brand noticed. This will lead to a much greater ROI than simply investing in your standard marketing materials.

2. Amazing full HD quality

You might think that you’ll have to sacrifice the quality of the actual footage when using drone technology, but this isn’t true. Today, technology has advanced so much that the type of cameras that are installed with drones are incredibly powerful, rendering amazing full HD quality. Together with the new angles and perspectives, drone footage really can be breath-taking and a powerful way to get your audience’s attention.

3. Versatile applications

Drones are not just for TV production companies or film directors. Drone footage can be used for many different purposes today that range from supporting a multi-national company’s branding strategy to simply capturing footage for someone’s Instagram page. This medium is so versatile that it is really up to the individual to find the best way of using the technology. Industries such as property management and development, event coverage, tourism and sports training can all benefit from the use of aerial footage.

Due to the drone’s compact size in nature, they are able to provide unique and interesting video angles. Reaching up to a few hundred feet in the air, it can be anywhere and everywhere, adding richness and a sense of freedom to your videos. They are also amazing when it comes to showcasing physical objects such as building from multiple angles and within the context of their greater surroundings.

4. Stand out with your brand

Today, it’s all about the strength of your brand. Whether you are a corporate entity or a lifestyle brand, having a consistent image and some core values that you stay close to is an important part of capturing and retaining a targeted demographic of customers. To do this, visuals play an important role in establishing who you are as company. Going beyond just your logo or you website design, you brand is a combination of all the visual communications you send out into the world.

If you are trying to stand out with your band, then it’s clear that you need to invest some time and thought into the way you create and distribute your content to support your brand. All this is to say that video footage form aerial drones is one of the most impactful ways of standing out with your brand and telling people what you stand for.

5. Video branding and marketing

This isn’t just something that high end global entities are doing. All types of businesses from small to large are able to access amazing perspectives and video quality today with the help of the many commercial video production companies in London and throughout the world.