123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Ad Serving Tips For Email Marketing

Profile Picture
By Author: John Z
Total Articles: 61
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

There are countless different ways to get the word out and make money via advertising. While some advertisers focus on website ads, there are plenty more who understand the power of email. This is a form of advertising that has been around for quite some time, and while new methods come and go, email advertising remains as a cost-effective way to quickly get the word out to a lot of people with just a single click. However, you will receive better results if you take the time to craft emails that appeal to the recipients. Listed below are some ways to improve your email marketing results:

Create email templates with designated ad spaces
The goal with online advertising, besides generating clicks, leads and sales, is to make the ads look as natural and as attractive as possible. Yes, you want them to stand out, but you also want them to look like an organic part of your website or email. With email ads, you can design email templates with ad placements in areas where they are clearly visible but not a dominant part of the message. Making them too big and bold can create a cluttered mess if not properly designed and ...
... can lose its effectiveness if used too frequently.

Don't lean on newsletters alone
When you think of email advertising, it is usually newsletters that spring to mind immediately. The idea here is that recipients are getting something interesting and valuable, with the ads tossed in for good measure. However, newsletters should not be your only form of getting the word out. Routine and transactional emails should also be part of your email marketing campaign. They might be less attractive but they are high in volume.

Use an email ad server
Managing your emails and ads on the fly is important, so is having access to detailed reports that clearly show how well your marketing efforts are going. The most effective way to do this is to team up with a reputable ad server that supports email ad serving. It is perhaps the easiest way to change your ads quickly without the need to mess with email templates constantly and track impressions, clicks and other ad metrics.

Take advantage of email macros/tags for better reporting and targeting
It is impossible to make everyone happy with every email ad that you send out. You can certainly improve your chances of your emails being opened and ads clicked on when you customize your marketing efforts by targeting a specific group of subscribers. Email macros of the email distribution platform combining with ad macros from the email adserver are the way to make this happen. You will also find that by segmenting your audience in this way, your reports and data will become clearer.

Start slow
Before you start hammering out all manner of different email ads, it’s always a good idea to build up your audience first. When you do decide to start introducing ads, do it slowly. This will give you an idea if your subscribers are receptive to the idea. If you are getting low click rates or are seeing people opt out once you start using ads, it may be that you don’t have the audience for it yet. If, on the other hand, they are receptive, you can slowly add more if needed and after a serious consideration of pros and cons in doing that. However, always keep in mind that advertising should never be the main focus of the email because that’s not why your audience gave your his/her email address initially.

Ad servers software provides a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad serving technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently. For more information on Adspeed adserver pricing, you can visit the website https://www.adspeed.com

Total Views: 256Word Count: 656See All articles From Author

Add Comment

Business Articles

1. Unveiling The Material Characteristics Of Plastic Parts
Author: adam.xu

2. Top 5 Beach View Resorts In Chennai For A Memorable Getaway
Author: greenmeadows resort

3. Relationship Counselling Den Haag Brings The Best Chance To Understand Each Other’s Needs!
Author: Angelika Matthias

4. Web Development Company: Guide For Hiring The Best
Author: Sagar Tech

5. Make A Business Website To Get Started Online
Author: Sagar Tech

6. Elevate Your Software Quality With Agile Advisors: Premier Software Testing Consultancy In Dubai, Uae
Author: kohan

7. Affordable Polyester Pleated Mesh From Top Manufacturers
Author: pavitra

8. Empowering Sustainable Development: Agile Advisors As Your Trusted Leed Certification Consultant In Dubai And Uae
Author: kohan

9. Buy Cats Eye Gemstone Online In Ahmedabad
Author: rishabhjains

10. Why Data Destruction And Sanitisation Are Important
Author: Destruction and Sanitisation

11. Stock Market Update: शेयर बाजार में लगातार चौथे हफ्ते बढ़त: क्या तेजी बरकरार रहेगी? जाने इस हफ्ते किन महत्वपूर्ण पहलुओं पर ध्यान देना चाहिए
Author: M Ratlami

12. Perfect Happy New Year Gift For Your Girlfriend Thoughtful Ideas For 2024
Author: MyFlowerTree

13. China Valmax Valve Co., Ltd
Author: China Valmax Valve Co., Ltd.

14. Mastering Clipping Path In Photoshop: A Guide To Precision Editing
Author: Sam

15. Expert Emergency And Cosmetic Dental Care Services For Families And Individuals In St. Louis
Author: Jessica Williams

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: