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Mobile App Marketing Insights: How Consumers Really Find And Use Your Apps
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We all know that people download applications in every day, the fact is many of them were left or never been used. Some researchers found how people discover and involved with applications and what brands which can do it. After waking up, people prefer to turn their mobile app to start their day. Whether they just want to know the way to the meeting, planning the cost or record all of your fitness routine. Nowadays applications become an integral part of your daily business as well as people spending their time about 30 percent per month to them. It means that applications play important role for those who want to know. You will find out, why you should know about Mobile App Marketing for your business.
Applications are powerful way for brand which want to build up deeper relationship with their customers, especially an app that take benefits of mobile app marketing. Mobile app marketing is one of the advertising mediums which can complement the experience of offline branding, generate e-commerce or just help you to connect your brand with their loyal customers. Along with the mobile websites, mobile apps that you use become very essential for both of marketers and costumers.
If you are wondering about how customers are using applications, you keep reading this article that provides you with deeper insight so you are able to develop the effective mobile app marketing. Two main benefits that you can get are increasing the awareness of your application and keep your audience to use your app.
Finding an app does not only happen in App Store
Many marketers assumed that customers go to the app store to discover new app. Even around 40% of smartphone users exploring the apps in the app store. This is still become most common way to find out new app, from the latest games to fitness tracking apps, and so on. Keep in mind that app store is not the only way to discover an app.
People were looking out about an app from several instances when they were using their smartphones- when they were involved into an app, they start to search another specific apps to find out more information, such as YouTube or just browsing through mobile website. Then, searching is the main source for app discovery, according to study shown that one of four app users find out an app through searching on mobile website. For example, someone who wants travel to hawai in short time and needs to find hotels to stay. Then he will go to Google Search to find out “hotels in Hawai” then find out an app which contained of hotel list. Because he loves to travel, then he decided to download this app to help him booked a hotel.
Make your app can be found anywhere, including of search
You might not know that people do not only twist to search a new app, they basically download new applications because of search advertising. Those apps were placed among the most effective advertising to generate app downloads. For those who had download new apps based on advertising that popped up on their smartphones shown that 50% said that they were drove to do it by search advertising. This thing open a new way for marketer to rethink to use this approach.
There is a good reason to utilize the search in order to increase the app awareness. You should know that search advertising is not only boost your app visibility, they also generate them for app downloads, means that these apps was being there when the customers actively look for an app. Marketers have to ensure that this app stands out anywhere when the users look for apps that relevant with their interest as well.
Create a clear value on your app
The application users will need an encouragement to be reengaged with an app that they had left. There are several ways to attract app users to back into your brand. A survey reported that 30% of samples said that they start to use an app again when that app offers a discount for purchasing and almost a quarter of app users will back to that app when they get exclusive content or discount.
Reengaged the app users
You can use mobile app engagement that help you to increase teh users related to you app’s value and make them go back in your app. For example, someone who want to participate in marathon and she need a running shoes so she will search for “running shoes for women”. But, she already had a shopping online app that they used to find out some items last time. The same app can reach her-self by using mobile app engagement.
So, how customers really notice your app?
You are able to increase the visibility by focusing on your application promotion based on customer experience which been designed for download. By this way, your brand can reach wider audience while they looking for similar apps to yours. You can expand your campaign in all of advertising formats which generate to install your app, including of video or image that help them to discover your app anywhere.
So, how you can attract an app on the first place among users? Its just simple, you should prove the utility and value from your app. A brand can get lost in they cannot provide clear value to the customers. If you want to choose digital agency that also provide you with mobile app development service, Arfadia can be on your top consideration. They will help your brand with big ideas and several steps to achieve your goals. They are very professional in this field and help you to produce and design your mobile app to take all benefits for their clients. It means that they can help you in Mobile App Marketing as well. For detailed information related to their portfolios and other services, then you can check on its official site. They will help your app visible and drive people to download your app.
Jules Arkley is a small business collaborator, content writer and digital marketer with over 10 years of work experience in content writing, marketing, brand communications, and public relations. Former Digital Marketer and Writer. https://www.arfadia.com
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