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Why Paid?

By Author: Carrie Caffrey
Total Articles: 1

Platforms we manage: Sociallyin has the capabilities to ef ciently manage and optimize social paid ads. We are one of the few social media advertising agen- cies that solely focuses on PPC through social channels. This allows our team to be fully immersed in different products offered by each social media channel and aids our goal in rolling out the latest features and tactics for each client.

Platform Intracases

With the ever-changing landscape of social media advertising platforms, our team stays on top of what is new and where the attention is. Social media advertising constantly rolls out new products and services, and we have made it our responsibility to understand trends and changes so we can be quick and smart when implementing and executing for our clients.

Proper Targeting Selection

Selecting the proper target markets on Facebook Ads, Twitter Ads, and other social platforms is a science in itself. Our team is constantly testing new targeting opportunities to see what works. We are not tied to any speci c channels or tactics, and instead solely aim to capture the strongest media performance possible for advertisers based on the current marketing landscape.

Conversion Tracking & Optimization

When spending advertising money, reporting is crucial to gain knowledge of the ROI of your campaigns. Unlike traditional channels, social ads allow you to track your conversions and ROI so you can know how well your campaign is performing. Our team emphasizes setting goals and a tracking report so our engagement is successful.

Our Approach

Target the right people
in the right places
at the right time
with the right messages

Target the right people: Who is the customer?
In the right places: What channels are they using?
At the right time: When are they most active?
With the right messages: Are we delivering value to our customers?


Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

Paid Media Audit

Create a baseline for current paid media performance based on analytics, campaign statistics, and landing page data.


Our team will create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

Paid Media Strategy

We define all possible/suggested recommendations when it comes to platforms, ad copy, ad creation/design, remarketing, PPC advertising, and social media advertising along with an ideal target demographic and budget allocation and management.

Measurement Planning

We will document short-term and long-term goals to evaluate campaign performance.

Content Implementation
Our team will agree on a cohesive content strategy to reflect our brand voice and content that resonates with our users/fans.

Technical Implementation:

We manage and execute the campaigns as well as any supporting material that maybe needed. (landing pages, internal links, conversion tracking, pixel implementation, budget allocation, customer targeting, etc.)

Analysis & Reporting

Our team will provide weekly and monthly reports that include an analysis of the campaign performance, KPIs, and goal tracking. We will adjust the project plan based on these results.


During this stage, our team will monitor and adjust campaigns based on the performance of ad design, landing pages, ad copy, etc.

Short Term Adjustments

We will make small adjustments to the bid, placement, ad copy, ad design, A/B testing, and small targeting to improve the performance or lower costs.

Campaign Adjustments
The need to make global adjustments to campaigns based on trends, new industry information and platform updates becomes obvious over time.


Social media allows us to focus on people that t the description of your potential customer. Here are some of the categories that we are able to target:

Age, Location & Gender
Fields of Study
Business and Industry
Relationship Status
Income / Net worth
Home Type
Hobbies and Activities

Shopping Behavior
Travel Methods
Online Spending Habits
Specific Page Likes
Previous Website Visits

Originally Published https://www.sociallyin.com/social-media-services/social-paid-advertising/

More About the Author

Sociallyin has the capabilities to efficiently manage and optimize social paid ads. We are one of the few social media advertising agencies that solely focuses on PPC through social channels. This allows our team to be fully immersed in different products offered by each social media channel and aids our goal in rolling out the latest features and tactics for each client. Find more about our service https://www.sociallyin.com/social-media-services/social-paid-advertising/

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