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What Is Crm ..?

By Author: Brilliant Infosys
Total Articles: 11

( Customer Relationship Management)
CRM is a tailor-made software used for sales and marketing. It is available in a web-based and desktop-based version to cater all size company including SMB and SME.
CRM online version includes CRM and add-ons like Inventory management and CMS. It has also integrated with IndiaMart, IVR, and bulk SMS. CRM helps the sales team to track Inquiries, quotations and also send reminders notification for follow-ups. It also helps to assign a task or any related work to the team. Owners can view 360 degrees of the company in a single platform. As it is web-based, it can be used from any by any devices with internet connections.
CRM Desktop version includes 3 modules which cater to three different domains which include Service industry, business industry and retails industry. Tabular view of desktop application makes it more user-friendly and easy to use to customers. It comes with 30 days trial. CRM desktop version is GST ready software which covers all GST reports which make easy for accounting purpose.

Advantages In CRM:
Collecting customer data is a full-time job and no compromise with the mistakes in this field.
As such, a high level of customer relationship management (CRM) tool is a must for any business that wants to take customer gratification to the next level.
CRM offer numbers of advantages that will help you understand, identify and assist your clients,
• Good Relationship with Customer :
you need to know your customer(or client) details and remember .the more your clients know you care about them. It helps you to maintain your relationship strong and forge a much stronger connection.

• Better ability to cross-sell:
What your client wants....? What is in their mind..? if you know that then you definitely provide the best solution on their problem

• Increased team collaboration:
There are someplace firms who fail to require executives to use the CRM fail to reap the benefits of the CRM.

CRM web-based is cloud-based software and its licensing is user based whereas desktop based is the perpetual licensing model. It comes with a single user and multiuser options. CRM is affordable and easy to use software and its benefits for owners who can’t afford for ERP solution.
Modules provide Enquiries management, quotation management, sales management, service management and accounting management in single platform.

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