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Signs You Might Need A New Creative Agency

By Author: Ting Digitsl
Total Articles: 19

Partnering with the right digital creative agency can be a challenging task. Because when you look for a digital creative agency (Sydney), you aren’t just looking for an agency - you are looking for a digital partner. Given the unique nature of the digital space, it is essential for you’re to understand that your digital partner needs to almost be an extension of your own brand and company and hence this becomes a monumental decision to make. But how does one know, one has made the right choice. In an ideal world, your digital agency should be providing you with an optimum level of service and if you are not getting that, you will know that something’s not right. Still, let’s make things a bit easier and outline a few red flags which should help you take a call on your own digital agency.

A good digital creative agency (Sydney) will always be extremely proactive. This must probably be one of the biggest pre-requisites of a good digital agency. There is only so much of thinking that you will be able to do for your brand into digital space. Above and beyond that, you will need your digital creative agency to be constantly on the lookout for opportunities for you to spread your brand messaging online. If you find your agency only passively responding to briefs and not actively suggesting what you can or should be doing for your brand, there is a problem. On the other hand, you also need to be in tune with your agency’s working style. For instance, if you have a certain way of working and the agency just cannot seem to get in line with your style of working, it could be an issue. Then you also have the concept of quick turnaround times. In digital, everything works at the blink of an eye. If a topic starts trending on the Internet, you only have so much time to respond and jump onto the bandwagon before the collective consciousness of the Internet moves on to other things. In such cases, you need a creative agency in Sydney that is extremely responsive to timelines. If your agency takes a long time to decode briefs and come up with creatives, which is clearly a problem. Granted that creative work takes time but digital agencies do not have the luxury that mainline agencies do.

So, do you have the right digital creative agency in Sydney? If you cannot confidently answer in the affirmative to that question, maybe it is time for you to explore more options. A great way to go about this would be to invite pitches from a number of agencies and see what they can do for your brand. You can then evaluate them, talk to them and try and understand how they can add value. Then you can make an informed decision and hopefully find a better digital partner for your brand.

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