Product Photography Trends To Keep An Eye On In 2019

By Author: Newtown Photography
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Have you ever felt like the photography world keeps turning, turning and turning, and turning, and you are not moving on? Taking into account how fast the technology evolves and photography trends change, we can assure that you are not the only one feeling like this. As new techniques and styles emerge, you might sense the urge to do a 180-degree turn, but before you do that, we have only one thing to say: Don’t.
Trends might come and go, and in the end, you are able to offer your personal style. There are a few reasons why you should keep up with photography trends, none of which include jumping into them blindly.
Staying up-to-date on what is going on in the industry can be a great source of inspiration. This may even introduce you to new creative concepts that you have never tried or known about before.
So are you ready to take a look into the future? These are some of the important photography trends that product photographer Sydney should keep an eye on in 2019.

Ingredient Roll-Call

A prominent trend in product photography is ...
... one that goes hand-in-hand with the growing demand for brand transparency. This involves integrating visually appealing pictures that speak out the ingredients present in a specific product. An example of this can be seen with ‘eco ORGANICS – Certified Organic Knot.’ The packaging highlights the ingredients that take out the mystery of figuring out what is inside the packet.

Play with Color

Undoubtedly, the color will play one of the colossal trends in 2019. While this has also been true for previous years, however, 2019 may show something different. Vibrant, electric colors are likely to take the front seat as they communicate a clear, eye-catching, and strong message of strength and individuality for individuals and brands alike. Visually, we can expect to see brighter and louder colors being used throughout the year to garner attention from image sensitive users on platforms like blogs, social media, and marketing communications.

Cut-Outs with an Artistic Appeal

For those brands looking to stand out in a typical way, another popular trend is to incorporate product photography in an artistic manner. This can be achieved by utilizing cutout imagery along with other patterns or graphics.

Light Them Up

Lighting is the key to your amazing product images. It is a photographer’s best friend when it comes to achieving the right aura for their next great shot.
You could have the best camera in the world, but if you do not have great lighting, you won’t be able to have attention garner photos. Natural lighting is quite cheap and easy. A set-up near the window is the best option as you can use the sun as the direct source of light. However, keep in mind that the sun’s color and intensity keeps on changing throughout the day, so an organized and quick shoot is crucial for consistent photos.
Artificial lighting is the more difficult and expensive option but will work better for larger products and you will have a lot more control over the results. Colorful fairy lights are also a staple when it comes to creating dreamy product photographs.

Take It to the Streets

Street photography is a genre that is challenging to master and often overlooked. It requires an eagle eye for turning ordinary everyday scenes into extraordinary visuals and a super-fast finger on the shutter. It is a brilliant opportunity to capture the irreplaceable moments of magic that comes from the traditions, cultures, and happenings of wherever you may be. Check out bustling community areas like public places, IT Park, or large-scale events to snap some awesome shots.
So what photography trends are you excited to pick up or try out in 2019? Don’t forget to share your thoughts with us.

Newtown Photography Studio offers professional photography - portrait photography, corporate headshots, and product photography in Sydney. Genres Covered: fashion, portrait, head shot, still life, product, corporate, food, lifestyle and architectural. The studio – a 1920’s converted warehouse uses the latest lighting and equipment and offers a full commercial photography service working with big and small budgets. Visit our website to learn more. For a free quote or any queries contact 0423 237 674.