Manufacturers Refurbishing Used Cars-00-6021

By Author: 4Ps--Marketing
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The underlying principle here is that if the used market for a particular model remains buoyant, it helps to keep the initial new car price at a sustainable level as customers will see the benefit of buying new in relation to depreciation over a given period.

Think of it this way, when a company accountant looks at replacing the firm's fleet of vehicles, one of the first things they will look at, is how much they will lose over a given period. The shrewdest company will take this factor into consideration and will often choose vehicles that keep a higher residual value. This is mirrored by the actions of the private used car market. Every potential buyer always investigates this to ensure that they are not throwing their money away.

A few manufacturers have systems in place whereby they will buy back low mileage cars of up to around two years old and put them through a rigorous inspection regime, often involving one of the major breakdown services to add brand confidence. Once a mechanical check has been completed, the cars will move on to a body shop where they will have any defects rectified and, finally, ...
... be given a full valet.

The reselling process is undertaken by the dealer network and is usually accomplished using a database of the available stock, which in turn is displayed to the customer. Branding is key here, as the customer feels that they can buy with confidence as the car comes directly from the manufacturer, indeed, some vehicles sold through these schemes are actually initially owned and used by the staff of the car maker, so imagine the powerful statement that it puts across having the brand name on the registration document as the previous owner.

Vehicles that are offered through this type of scheme will often come with an extended manufacturer warranty, which again gives extra emphasis to back up to the customer. Unlimited mileage warranties just send out such a positive message to potential buyers giving that peace of mind factor.

Another great feature usually associated with brand direct cars is the facility for a customer to exchange the vehicle if they are not completely satisfied. On the face of it this sounds like commercial suicide, however if both the manufacturer and the dealer get things right first time this option will not be used very often.

In conclusion, schemes such as these can work extremely well for the customer, manufacturer and the selling dealership. It promotes brand awareness, and instils in a buyers mind that the car maker has genuinely taken an interest in the preparation of the vehicle they have chosen, and that the value is not going to drop as quickly as other types of vehicles on the market.

About the Author:

The http://www.gates.co.uk/Ford/FordDirect.asp facility is available at Family-owned Gates to find your ideal refurbished Ford car. Gates Ford has a wide range of deals on new Ford cars including excellent http://www.gates.co.uk/Ford/Mondeo/.