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Rising Number Of Online Grocery Shoppers Is Expected To Further Drive Market Expansion
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When someone places an order to buy or sell something is called Grocery. Like this when I buy one Kilogram of sugar, Now the question arise you buy sugar from an offline grocery or online grocery. In offline grocery, you must collect your sugar by visiting the grocery but in online grocery, you have to pay only, other things can do grocery worker himself and that is the online grocery.
Think just like in Offline you have to order things by present yourself. In another hand, you can order it through call, website, app, and SMS. The benefit behind it, i.e., you can save your time for travel and it will take minimum time to order from home because you have to only place your order other things will be done by the storekeeper. You will also order by history order, and you can calculate your expenditure properly.
By Hexaresearch Report, The growth of the market is attributed to the increasing adoption of advanced technology, access to high-speed Internet, and easy online availability of various products. A rising number of online grocery shoppers is expected to further drive market expansion. For instance, the number of American households buying online grocery products has increased by about 14% from 2014. The U.S. online grocery retail market size is expected to reach USD 26.87 billion by 2025.
Millennials constitute the largest consumer group in the U.S. population, and they form the largest working population group in the country. Hence, they prefer convenient shopping options when it comes to a grocery. This factor is driving the growth of the online grocery retailing market in U.S. Moreover, most millennials are tech-savvy and prefer online grocery shopping as it provides them with hassle-free checkout and payment services. Weekly discounts and offers are luring millennials into spending online.
Innovative packaging and marketing strategies are attracting millennials to spend more on online grocery products in U.S. Durable packaging is a necessity for a robust supply chain. However, retailers are coupling durability with design to attract a large customer base. For instance, meat packaging is made available in various innovative containers. As a result, the availability of advanced packaging solutions is likely to drive growth.
Amazon includes organic products such as Marconda’s Meats and Genetically Modified Organism (GMO)-free New York steak in its grocery product portfolio. Promotion of local produce has gained momentum in the past few years and is expected to drive the food products segment. Retailers are offering locally-made products like dairy, meat, poultry and fish products, organic vegetables, fruits, and pickles. For instance, Peapod has collaborated with Farmlogix, an Evanston-based company, to source produce from 12 Midwest farms for its customers. Non-food items like basic home products and pet care products are also popular among consumers.
Various well-established players in the U.S. online grocery retail industry include Peapod, Amazon, and Walmart. Amazon is a leading player with its popular subsidiary AmazonFresh, followed by Peapod. Most retailers in this market are opting for mergers and acquisitions (M&A) as a key growth strategy. For instance, Amazon acquired Whole Foods to expand its product portfolio and presence in the U.S. market.
Access full report or request for a free sample at: https://www.hexaresearch.com/research-report/us-online-grocery-retail-market
Hexa Research is a market research and consulting organization, offering industry reports, custom research and consulting services to a host of key industries across the globe. We offer comprehensive business intelligence in the form of industry reports which help our clients obtain clarity about their business environment and enable them to undertake strategic growth initiatives. For more details visit: https://www.hexaresearch.com/
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