Dealer Chat Software: Taking You From Auto Sales Lead To Sales And Repeat Business

By Author: Groshan Fabiola
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There are many advantages to using dealer chat as part of your marketing efforts. The three most significant benefits of using dealer chat are enhancing your customer experiences, increasing the amount of high quality auto sales leads, and of course, boosting profits.

Enhances Customer Experiences
There is nothing more frustrating to your website visitors than landing on your website and having a question, but being unable to find the answer. By implementing a dealer chat function on your website, you're interacting with potential customers, answering their questions, and capturing their contact information simultaneously. A profound agent once said Time kills all deals. When you can immediately respond to online visitors, you have a much better chance of converting auto sales leads into profit.

Dealer chat software can also enhance the experience of your existing customers that are coming to your website to schedule service appointments or to purchase parts for their vehicles. When you provide quality customer service to existing customers, you're saving your company money as it's less expensive to sell ...
... to an existing customer than it is to find a new one. When you offer cutting-edge dealer chat software, you're able to answer questions, provide immediate support and build a rapport with your visitors—something a static website does not accomplish if it does not have dealer chat software. The interaction between your company and your customers provided by live chat support services exceeds visitor expectations, provides high-quality service to help you sell units, and ensures repeat business.

Increases Amount of Quality Auto Sales Leads

When it comes down to lead conversion, quality is much more important than quantity. Companies spend a great amount of money on automotive marketing and auto sales leads every year. The lucky ones turn their dealer marketing efforts into qualified auto sales leads about 2% of the time. By adding live dealer chat software to dealer marketing, it more than doubles the amount of auto sales leads. The more quality potential customers you have at your disposal, the better chance you have to convert these auto sales leads into paying customers. Not only does it help you generate profit on the front end, but it can also help to create secondary finance for your internal finance department. The more you engage and connect with a client, the better chance you have of turning this into a repeat customer and a customer that's going to send you referrals. Did you know that you have a 107% better chance of converting a referral into a client than a cold call or a prospect?

Increases Sales
Dealer chat software also helps you to convert a higher amount of your website traffic from auto sales leads to profit for your company. Studies show that the top reasons that a car shopper goes to your dealer website are to view vehicle inventory, determine pricing, and find out where you're located. A live interactive function helps car shoppers turn their visit to your website into a productive search with your live chat operator as their guide that helps them get answers to their questions. A live chat service is equivalent to having a GPS system in a car in that the service walks to customer step-by-step to the answers they are searching to get on your website.

Using a live dealer chat solution allows you to take a more proactive approach to communicating with your potential customers by creating more interaction between you and your customers. These proven services can convert six out of ten chats into auto sales leads. These six potential customers typically become closed business at a rate that is two to three times higher than when dealerships purchase or obtain auto sales leads from a third party.

The proof of how effective a live chat service can be is all in the numbers. According to the National Automobiles Dealers Association (NADA), auto websites generate a minimum of 50 auto sales leads per month and approximately 15% of these automotive leads convert into buying customers. When a dealer chat service became a part of the dealer websites, it increased the number of the auto sales leads generated from the website by 50%. These figures reflect auto sales leads and conversions from the dealer website alone—without the added expense of buying third party referrals. This proves it is more cost effective and you have the ability to generate higher quality auto sales leads from your own website than from outside lead sources.

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