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Top Marketing Interview Questions You Should Ask To Hire The Right Talent

By Author: Tim Donnelly
Total Articles: 15

It is sometimes difficult to find the right person to fit in the position of a marketer. When you hire a new team member for your growing marketing team, keep in mind that you need to look for people who are passionate about marketing, fit with your culture and show the potential to improve. To hire the right marketing talent, you should ask relevant marketing interview questions. Here are some recommendations.

Personality questions

The goal of starting the interview with personality questions is to ease the interviewee and start a conversation. You can begin with a general background question that can lead to dialogue. These marketing interview questions will help you to assess the behavior of the candidate. To get to know the traits of the candidate you can ask-

• Can you tell me your story?

• Tell us about your responsibility in your most recent role.

• Why do you want to make a change?

These questions can dig out a candidate’s weak point as well as their ambitions. You will get an idea of how the candidate has grown in their past role and how he/she can utilize the learning opportunities to grow.

Marketing-focused questions

Some marketing interview questions will be dedicated to the specific role that you are hiring for within the team. You need to ask targeted questions so that you can decide which one has the potential to bolster your growth. Here are a few examples.
Social media marketing: How can you improve our social media presence? What would you do in the first 30 days?

Product marketing: How would you manage a product launch?

Content marketing: What were your content promotion strategies in your previous organizations?

Marketing analyst: Name a trend that you see happening in our industry right now.

These questions will help you evaluate the core marketing skills of the candidate required for a specific position.

Team-related questions

This may be the foremost part of an interview. How a candidate communicates and fits in with your marketing team is a huge determining factor for productivity and success. Ask questions like:

• What kind of management style do you prefer?

• How did you resolve a conflict with your co-worker?

• Name a team building activity that you simply treasured and why.

You will know if the candidate is a true team player and can successfully solve problems involving others. You will get an idea of their information retention, listening and communication skills.

Cultural questions

Company culture plays a crucial role in the success of every organization. Ask the following questions to identify if the candidate can integrate well with your company values.

• What is your ideal work environment?

• If something doesn’t go according to plan, what to do?

• What motivates you?

You will get to know the core values of the candidate, and see if they will fit into your culture.

Have we missed any important marketing interview questions? Please feel free to leave your comments below.

Vitamin T, one of the best creative recruitment and staffing agencies helping design-minded companies and digital creatives including UI/UX graphic designers and web developers, copywriters, presentation developers, digital marketing managers and analysts, print and production designers in Los Angeles, Chicago, San Francisco, New York, and beyond. For more information, visit vitamintalent.com/what-we-do.

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