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Maximize Your App With These Latest Social Media Marketing Tactics

By Author: Anshul Sharma
Total Articles: 28

The role of social media in our lives is something that can’t be overlooked. From sharing pictures, status updates, chatting with friends to video calling, everything has become possible with social media apps like Facebook, WhatsApp, Instagram and Others. If you are a very social freak person then you must have seen people promoting their thing over there in the form of ads, creating pages, and banners? Have you ever thought what they are for? Let me tell you that social media is the perfect medium for marketing purpose.

So, now you and your reliable mobile app development partners have created the app of your dreams and one that you hope will be a smash hit on Google Play and the Apple App store. You’ve studied your target audience. You have created what you feel is the ultimate onboarding experience. You feel like your app is finally all set to launch. Your work is not done yet! What’s next? Now starts the fun part “Marketing”.

Well, my point is here to tell you that, if you have something to promote then you should definitely use social media platform. Yes, social media is a great stage and when you are in the digital field like mobile application development, then you are missing something by avoiding the premium digital way of mobile app promotion. Never mind, if you haven’t already spotted this platform, it’s better late than never. In the present time, brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Here, in this article, I am going to discuss today the latest social media marketing tactics that android as well as iOS app developers should definitely use for app promotion. Have a look-

Allow Sharing Within the App

Provide your target users with as many in-app sharing options as promising. If your app reaches to more users, it will be more beneficial. Here, you should allow users to share the link of your app along with app key features. You all may have seen that Google does this brilliantly on their Maps app, allowing users to share the location/attraction with other users in multiple ways.

Create Facebook Groups

When it comes to community sharing, Facebook groups are widely considered to be a big source of getting app downloads. Here, you only need to find the right groups to promote your mobile applications. Then, you need to regularly share valuable insights or suggestions to other members of the group. This will build your authority in those groups. This is considered as an organic boost of your mobile app promotion on Facebook.

Create Profile on Quora

Quora, the most popular Q&A platform is definitely the youngest, but amazing platform which has great potential. Quora’s questions easily rank on Google and whenever people search for something similar to your mobile app, the questions that you have answered will be shown on top search of Google. This improves your organic mobile app downloads. Here, you can follow and share your mobile application for the recommendation and even promote it easily.

List Your App on Product Hunt

First of all, you should know about product hunt. Well, Product Hunt is a community that helps the users to share and discover new products. Here, people will get to know about your mobile application. After doing promotion through Product Hunt, your mobile app can get various benefits including social media shares, feedback from the strong PH community, more app traffic, investors/partners to make your app better.

Use Instagram Social Platform

With over 800 million monthly active users on Instagram, this is undoubtedly the prime visual social media platform out there. Also, it is a great platform to promote any business, including mobile app development services. Presently, more than 25 million business profiles are on Instagram. Here, you can ask influencers for a shout out about your mobile app as it will boost your downloads to a great extent by their followers. Also, you can launch contests, app install campaigns, etc. for better results.

Apart from the above sources, there are people who can use visually based social media platforms like, Snapchat, Pinterest, etc. for app promotion. These platforms can also skyrocket your mobile app downloads.


As there are many social media channels that help you in marketing or promoting your business app, you should find the right ways to choose social media marketing strategies. If you think about some of the marketing objectives like brand awareness, driving traffic, boosting engagement, re-engaging current customers, generating leads, growing revenue, building community and social selling, then you must consider the above points and accomplish your app through the right use of social media. You can also contact a reliable mobile app development company who can build and market your app with latest and innovative techniques.

More About the Author

Fluper is one of the eminent IT service providers which is incorporated with a vision of providing the world-class solutions, across all the verticals, at global level. We have a dedicated mobile app developers that are responsible to strive the optimum success with the transformation of rustic ideas into reality.

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