The New Economic Age

By Author: Robert Butwin
Total Articles: 10
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A major challenge for the network-marketing industry in the new economic age is how to keep networking's economic edge. In the face of the new social media and e-commerce that are widely spreading on the Internet, without quickly update and adapt to the new marketing tools and trends, networkers may soon find that the technology advancement may have brought to them a natural competitor. But, if network marketers can integrate into their old charm of people-to-people marketing with today's social media, blogs, and other e-commerce tools, the opportunity to really enhance network marketing will be then in their favor. These are fantastic technologies that can really give them access to so many new people.

Old Network Marketing in the New Information Age

It may be surprising to some people, but the essence of network marketing has always been information driven. The process of people selling products to people is all about one person passing information to another person about the products and services being sold. And never before, the amount of information associated with a product or service is greater than it is ...
... today, in terms of a product or service's complexity and sophistication. Digesting and then trusting such an overflow of information can become a real issue for consumers whenever making their purchase decisions.

The fastest and best way to address such a concern is for people to go to people, finding someone whom they know and who is a friend, to confirm and validate the information and even get something new and valuable that wasn't learned the first time. Information without the trust ingredient attached can never be acted on by consumers and thus will not generate any new sales. Network marketing, when better positioned to handle today's more advanced and information-rich products and services, can fully take advantage of consumers' desire for trusted information and a comparison-shopping experience that comes only from interacting with someone they know and trust.

The Good and Bonding Network Marketing vs. the Distant and Detached E-commerce

Home-based networkers may nowadays need not to make home visiting plans or host home gatherings for associates in their multi-level structured marketing networks, but they should never lose the people "touch" such social events afford, the rich tradition ever since people-to-people marketing all started out. Internet interactions can be impersonal especially when kindly reminded of the gentle touch network marketing is most familiar with. Nevertheless the Internet has become the prevalent way to advertise for businesses in general and gain prospecting free leads for network marketing in particular. The key to success is how well the old fashioned network marketing and the new trendy e-commerce can really converge, united to build a system that is both efficient and friendly.

Setting up a blog site and making it accessible to all your associates, both from the upline and downline, is today's way of maintaining connections. You can organize your blog into different forums, such as laying out product information and providing product reviews. To generate new MLM (multi-level marketing) leads, sing up with a general social network site, like Facebook or Twitter, or a specific professional network site, depending on the products or services you are selling. It is a great way to explore potential prospects. When it comes to finalize and deliver sales, the use of e-commerce can come in very handy with electronic funds transfers and Internet deliveries.

The opportunities for network marketing on the Internet can be of no boundaries. You can recruit and potentially build an international network and enjoy the wealth creation and the lifestyle of your dreams. But always remember to keep the personal touch, no matter how sophisticated your program becomes with today's social media and e-commerce tools.

Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others. For more details visit http://www.yourpathwaytowealth.com/ and http://www.robertbutwin.com/gift.htm