Using Wikipedia For Seo

By Author: Brian Nicholson
Total Articles: 132
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Wikipedia is not a source with verified information. It is also not a search engine. It is a site that your fellow internet users post their information regarding topics, which if you are a factual person means you should not regard the information on the site as tested and true. You are just reading unverified information that can be misleading.

Some marketers use Wikipedia due to the traffic the site receives. They feel the internet exposure is more important than the information it provides. They add their advertising to the site to increase their sales and marketing strategies. Sure they do gain traffic from the site, yet Wikipedia will eventually stop the advertising since they want to provide information versus allow the advertising to clutter their pages.

The fact that Wikipedia is internationally used, it is fast becoming the one of the largest websites used on the internet. Since it is a very popular site it only makes sense marketers uses the site to promote their businesses. Yet there are negatives about using Wikipedia for marketing.

Wikipedia is not for link building, adding biased information, ...
... deleting accurate information, breaking community rules, and any form of spam. It is a means of being the primary source of authority links the search engines strive to get. Adding Wikipedia as a link to your site will increase your page ranks with Google. Some marketers have found when they link their site to Wikipedia their links get deleted or removed by the site do their policies and guidelines.

One of the misuses of Wikipedia is the ability to delete or correct the content on the site. In the past, some marketers have gone to the extremes of removing their competitor's advertising from the site. This is dishonest and unethical yet there are not any methods to prevent this from happening so it could easily happen if you use Wikipedia for your personal marketing tactics.
Even with the fact that using Wikipedia does not increase your search engine rankings it does drive traffic to your site. It can generate sales for you business. It can also become a nightmare if you add your links to the site and chance a competitor removing the links you are relying on for your traffic. This presents a new challenge when using the site for marketing.

Using Wikipedia as a marketing site offers the ability of linking to the site without additional costs to your business. For some marketers, this is exactly what they are seeking with their marketing. They will risk the chances of having a competitor remove their advertisements since they know they will create traffic from the site. It is a personal decision of the individual marketers if they decide to use the site.
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