Lighting - Increase Your Sales With The Right Lighting

By Author: Jamie Hanson
Total Articles: 3534
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When it comes to sale of a product, it is very important that you learn to control the environment. But when you look at art exhibitions or other shows that are launched to increase the sales of a company, control of the environment is one thing that is missing and is surely depicted in the way the lighting is used.

If you think that knowing your competition is very important to increase your sales then you would have to aware that knowing about the right lighting would help increase your sale two-fold.

- If you have been told or if you have been thinking that bright overhead lamps and even brighter halogen lamps are going to help showcase your wares better, then I have to pop the bubble and say that you have been terribly misguided. On the other hand, if your wares are showcased with dim lights then you can take it for granted that your wares would never be considered nor remembered by anyone to choose.
- If you are planning on exhibiting your wares in a trade fair or if you are planning to have your art put up in an exhibit then you would have to make some preliminary preparations. You would have to call ...
... the actual venue and make some enquiries with regards to Houston lighting. Ask them if they would also be willing to use custom lighting according to your preference. After all it is you who is paying those top dollars to let your product compete in such shows and fairs.
- You would also have to go online and check video posting of previous shows. These video posts would definitely give you a better idea about the lighting that is being used at the venue and what you could possibly look forward to.
- To sell your product better, it is best to choose a display light for each product. If the product is really wide, then two such lights should do the trick.
- If you think that all of your products need to be displayed uniformly then you would has to use display lights with MR16 bulbs in them. Such display lighting should be horizontally placed with at least 2 feet space between each light. On the other hand if such display lighting has PAR halogen bulbs, then the spacing between these lights should be a minimum of 3 feet.
- As for your last tip, if you want to wash the display wall with light then it is best to place such display lighting with 1.5 feet spacing between each. This would give you the desired washed effect. If you want to minimize the wash effect then increase the space between each of these lightings.

Now follow these really simple tips and see how even you can sell you products better in shows and fairs. Always remember that too bright lighting and too dim lighting would make your customer turn their faces. It is always best to choose the right amount of lighting and place them strategically to get the desired effect.

Writer writes about lighting and light bulbs in Houston.