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Should You Adopt Long-form Content Marketing Strategy?
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Why Choose Long-form Content Marketing
Because people have short attention spans, short-form content has become a cornerstone of most content marketing strategies. It is a good place to start, but should you stop there? If you have long-term goals, then you might want to consider other types of content that will appeal to a diverse audience.
Although it’s true that you need to be concise in order to keep your reader’s interest, it has recently been found that the demand for long-form content has increased dramatically as it tends to rank higher in search engine results page (SERP), specifically in Google.
Long-form content is usually rich in information, something that many readers crave for. With short articles, you can focus on your SEO heavily. Sure, you’ll get a lot of traffic, but will you gain returns and conversions? You need to balance your keyword optimization and user engagement. It’s not enough that you bring people to your website; you also need to be able to provide valuable content.
Our team of Warrington SEO specialists highlights the benefits of using long-form content marketing.
Improved user perception
Because long-form content provides more valuable information, it’s easier for you to inspire readers. You position your brand as an authority on the topic you are discussing. You are giving your readers advanced materials that they can actually use. In their perspective, you know what you’re talking about. After all, it’s hard to fake authority when you are able to deeply discuss the topic. As a result, you might find your content getting shared more often than your short-form content.
You can use long-form content in utilizing long-tail keywords appropriately. There are several pieces of evidence that prove that long articles get better rankings on Google. For instance, in a study conducted by SerpIQ, it has been found that the average content length in the top ten results of search queries is 2,000 words. This finding is significant as it shows that Google factors content value in their ranking algorithm.
Once a person has read an article, it’s rare for them to read it again, especially if the content is so short that they can probably recall the content without any problem. However, it is different in the case of long-form content. Especially if the article is educational in nature, it has a higher chance of getting repeat traffic. It usually takes time to read long-form content, and those who want to digest what they’ve read will only be too willing to read it again.
Quality Content over Quantity
Warrington SEO puts more emphasis on quality over quantity. We understand that content, no matter how long or short, is valuable as long as it provides useful information.
If you want to figure out whether or not you should start adopting long-form content marketing strategy or stick with your short-form content, feel free to talk to our team of SEO specialists.
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