123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Insurance >> View Article

If It's Cheap, Will It Be Bad Value?

Profile Picture
By Author: Norris Rios
Total Articles: 572
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

One of the tried-and-tested ways of catching your attention is to announce that something is cheap. The trouble with this word is that it changes its meaning. Our experience tells us you get what you pay for. So, if you only pay a low price that usually means you get low quality. Although luck may be on your side and you find an inexpensive bargain, more often than not the result is bad value for money. Borrowing an example from across the pond, there once was an entrepreneur called Gerald Ratner who sold cheap jewelry. In 1991, he made a speech in which he spoke the literal truth, intending no more than a humorous take on what should have been obvious to anyone. Talking about some sherry glasses and a decanter for sale in his stores, he asked the question, How can you sell this for such a low price? and answered it, Because it's total crap. He also described some earrings as, . . .cheaper than a prawn sandwich. The following day, £500 million was wiped off the stock market valuation and his company was forced into bankruptcy. It does not do to speak the truth about the real value of your products. You must always allow your ...
... customers to deceive themselves into buying what you offer.

Today, conventional wisdom says you can find cheap insurance online. These words are intended to encourage you to look at what's on offer. There is, of course, never any obligation to buy. But, if no-one looks, there is no chance for the insurance company to make a sale. The marketers have to say something to provoke you into looking. So, when you see the word cheap applied to policies for sale through a website operated by a single insurer, read on with caution. This is an old sales technique and it fools only those who never shop around and find out what the competition quotes.

All of which brings us to the online search engines that obtain quotes from multiple health insurance companies. Here, when you see the word cheap it's more real because you can compare and contrast all the different offers from the different companies. The headline premium rates quoted give you a starting point from which to judge value for money. Read the detail of the coverage offered, being clear on what is included and what is excluded. Identify what the deductible will be, how much the copayments are and whether you have to pay for your drugs or meet out-of-pocket expenses. Only when you have finished can you decide whether you have found the real bargain offer. It's possible you will find one or more policies that are sufficiently good value-for-money to justify being called cheap. If you do, you calmly seal the deal and pay the low premiums. This is the cheap health insurance you were looking for. But if the quotes prove universally poor value, you move on and try somewhere else. It's the old, If at first you don't succeed, try again. all over again. The newer breeds of online only companies are offering genuinely low rates. This competition is slowing the premium increases from the traditional companies. Keep searching until you find the best deal on offer.

Total Views: 360Word Count: 543See All articles From Author

Add Comment

Insurance Articles

1. What Happens When You Don’t Insure Your Audio Gear?
Author: micheljordan4

2. The Hidden Risks Of Not Insuring Your Musical Instrument
Author: musicinstrumentsins

3. Finding The Right Financial Advisory Partner In India
Author: Drishti Desai

4. How Climate And Weather Conditions Can Affect Your Brass Instrument?
Author: victor12johnson

5. Understanding Insurance Endorsement: Types And Key Benefits
Author: Stellanova GlobalTech

6. The Impact Of Violin Music On Brain Development And Emotional Health
Author: micheljordan4

7. Playing Gigs Or Teaching? Why Professional Flutists Need Extra Coverage
Author: musicinstrumentsins

8. How To Obtain And Interpret Your Insurance Loss Run Report
Author: SourceThrive

9. Handling Out-of-network Billing In Ascs: Best Practices
Author: Charlie Robinson

10. The Importance Of Business Interruption Insurance For Music Dealers
Author: victor12johnson

11. Rhc Billing Tactics For Medicare As A Safety-net Provider - 24/7 Medical Billing Services
Author: Charlie Robinson

12. Billing And Coverage Solutions For Rhcs - 24/7 Medical Billing Services
Author: Charlie Robinson

13. From Needles To Numbers: Mastering Acupuncture Billing
Author: Charlie Robinson

14. Get Fast & Easy Unsecured Business Loan From Sanchetna Finance
Author: sanchetna

15. Bridging The Homeowners' Insurance Gap
Author: Impaakt Magazine

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: