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Transforming The Call Centre With Evolved Workforce Management

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By Author: Groshan Fabiola
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Todays' business world is becoming more and more competitive every day. Companies need to employ powerful strategies in an effort to stay ahead of their competitors. The first two steps on the road to improving business processes and maximising efficiencies are reducing unnecessary costs and managing revenue effectively.

Also important in increasing profitability are accurate pricing structures and overall customer satisfaction. Optimising the overall performance of your business depends to a large extent on implementing good workforce management.

The surest way towards achieving meaningful results is with a viable and efficient workforce management system. In theory, having an efficient, effective and intelligent workforce management team does not represent a very challenging task. However, the current situation in many businesses seems to prove otherwise.

Looking specifically at workforce management in a call centre environment, whether it be low levels of numeracy competency, or the lack of strong decision making skills, many call centre workforce management systems fail to provide worthwhile results. ...
... Given the fundamental part that workforce management plays in the overall profitability of a business, in a call centre environment specifically, call centre training becomes utterly important.

When your workforce management team within your call centre is efficient and reliable, your call centre will experience improved planning and scheduling of resources, reduced costs, budget planning integration, proactive resource planning, optimal utilisation of systems and applications, streamlined communication, and last, but definitely not least, improved customer experience.

Meeting customer demands is essential to the success if any business. When it comes to ensuring customer satisfaction via call centres, this task becomes all the more difficult to manage and monitor. In order to ensure maximum logistical efficiency for your business, you have to achieve and maintain the most effective balance between services level requirements and staffing. This, in the simplest terms, is the primary goal of workforce management.

The role of a workforce management team within a call centre is to ensure the availability of the necessary number of skilled staff, as required by customer demand. This team should be able to accurately forecast volumes of customer contacts and use them to determine workload levels. Creating staffing schedules, assigning them and managing change on an ongoing basis are also part of the fundamental role that the workforce management team plays within a call centre.

Call centre training typically falls into several categories, according to the specific staff within the call centre that the programme or course addresses. A good workforce management training programme should:
- introduce learners to the essentials needed to plan within a call centre in an effective manner and teach them how to utilise historical data
- forecast, calculate workload
- determine staff needs
- create schedules so as to optimise efficiency.

It is one of the most challenging processes for the majority of companies. But it is important to remember that workforce management can have a significant impact on the overall operating costs of a business, as well as on its overall efficiency. It is worthwhile therefore to invest in excellent workforce management training.


For more resources about Call centre training or about Workforce management, please review http://www.siyandza.co.za/call-centre-wfm-training.php

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