How To Get Your Business Online And Internet Visibility

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There should be no debate regarding the necessity of having an online presence, even if you don’t actually transact business online. With over 300 million daily searches on the major search engines just in the United States, the “online necessity” is clear. Unfortunately, while building a website is a relatively straight forward process, making your presence stand out among millions of competing websites, domestically and worldwide, represents a serious competitive marketing challenge.

So, after you have registered your domain, set up hosting and completed a well-designed website with all of the correct elements that make the website engaging, interactive and ultimately converting, how then do you bring the right traffic to your website in sufficient volume to justify the investment online? Just as in the “brick and mortar” world, the location of your website is just as important as the location of a physical place of business. Any business must be accessible, easy to find and easy to do business with. If you are deciding where your physical ...
... store should be located, you clearly seek the best location where your store can easily be found by the most potential customers; Main Street, the corner store, the mall, the 1st floor, etc. Location is everything. So what is Main Street online? Where does everyone go to look for / buy the products and services you offer? Of course, the answer is Page 1 of the major search engines of Google, Bing and Yahoo when Page 1 equals the results of a keyword search that is highly relevant to your online business. Since 68% of all searchers don’t go past page 1 and 98% don’t go past page 3, it would make sense that you need to be on Main Street (page 1) or at least “Central Avenue” (page 3) online.

Getting to these prime locations requires a laser-like focus in Internet Marketing; specifically Search Engine Optimization (SEO) and Pay per Click (PPC) Advertising. A Search Engine Result Page (SERP) contains two main areas … (1) The organic or natural listings and (2) The advertisements. Both of these areas, however, are targeted by the actual keyword phrase entered by the online searcher. SEO is completely focused on the organic listings while PPC Advertising is obviously focused on the advertising or sponsored section. BOTH, successfully implemented, get you on Main Street; that means high visibility for your online business.

Both SEO and PPC theoretically can be done by anyone; theoretically, you can do anything; the point is that SEO and PPC are highly sophisticated sets of processes and implementations that require ongoing and never-ending monitoring, assessing and adjustment to compete successfully for the coveted best positions and for the best keywords. There is a treasure trove of useful information throughout our website and everyone is encouraged to use our articles and blog posts to learn all they wish to about Internet Marketing. However, if you are seriously interested in transforming your online results through better website visibility, traffic and ultimately bottom line business, you should retain the services of an accomplished Internet Marketing Company with specific expertise in Search Engine Optimization and Pay Per Click Management.

To best understand the challenge and opportunity presented by the Internet commercially, consider the enormous growth of online business activity for virtually any business type despite the internet bubble and all of the subsequent bubbles we have experienced over the past 10 years. Despite all of the financial, economic and political upheaval, the internet and related business activity continues to grow; and without interruption. The opportunity could not be clearer. For this reason, it should also be clear that it is at least equally competitive … the opportunities online are no longer secrets. Further, it should make sense to our readers that those who recognize both the opportunity and the competitiveness will also understand most clearly the importance of Professional Internet Marketing including all of the major specialties and sub-specialties involved.

Is your business ready for online success? Do you seek to transform your online results? Contact us for a no-obligation initial consultation.