Google’s Super Bowl Ad

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Super Bowl XLIV (44) was apparently the most watched show in US television history with an estimated 106.5 million viewers according to Nielsen Co. Of course the winners in this situation are definitely the viewers, no matter which team you were rooting for, but the runner-up is probably the various companies hoping to pull in consumers with their advertising. This year there were creative, touching and odd advertisements from a wide range of companies: Doritos, Coca Cola, Budweiser, Bud Light, Snickers, Anheuser Busch, Dove for Men, Kia, Hyundai, Bridgestone, Focus on Family, Vizio, GoDaddy.com and more.

Hands down my favorite advertisement from Super Bowl XLIV is the Google spot! In a simple and effective way Google told us a man’s love story with just the view of his browser and Google’s search engine. Noticeably touching many users on my Twitter Feed, and those following the #brandbowl hashtag, the ad ends with a smart call-to-action, “Search On.”

The advertisement says more about Google than I thought initially. If you think about it, most people ...
... use Google, so why even bother making an ad in the first place? Is it possible that Google is losing market share to its competitors (i.e. Bing which is known for airing TV advertisements)? Or maybe they just wanted to send us a friendly reminder about how they are there for us when we need answers.

Some find it stupid for Google, an internet-based company that generates most of its revenue from internet advertising, to go on television to advertise their company. Frankly, I disagree. You go where your audience is, not waiting for them to come to you. Yes, they are a web-based company, but that is a large audience, and although Super Bowl viewers may not currently be on the internet, they will more than likely be on the internet soon enough, where Google may be the first site they go to considering it is fresh in their minds. I am apparently not along in my praise of this ad; it is getting a load of positive comments throughout the social media.

Google also has other videos with the same theme on YouTube called Google Search Stories. I find this to be a brilliant campaign by Google. I really have no negative critiques of the Super Bowl ad by, or the events leading up to it (i.e. the Tweet sent by Google’s CEO Eric Schmidt hinting at the Super Bowl ad airing).

Most people seemed to enjoy the commercial and it is getting positive reviews! Overall, this was a well-calculated move by Google and I look forward to more savvy moves by the most trusted, most reliable name on the Internet and quite possibly anywhere.