123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

How Content Marketing And Seo Work Together

Profile Picture
By Author: How Content Marketing And SEO Work Together
Total Articles: 23
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Search engine optimization, or SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, on the other hand, is a subset of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces.
Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers.
As Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on specific pages. In fact, a solid SEO strategy now involves content creation just as much as it involves classic, more technical factors.
CONTENT KEEPS USERS ON THE PAGE LONGER
Let’s say someone comes to your website from search, can’t find what they are looking for, and leaves right away (without visiting any other pages). ...
... This is called a bounce, and the percentage of people who do this on each page on your site is factored into your bounce rate.
Google can factor metrics like bounce rate into your site’s overall SEO profile. If a page has a very high bounce rate, that’s typically a sign that there is something wrong with it—and Google certainly doesn’t want to continue ranking it highly if it’s sending all its visitors right back into the search results. Sometimes content can help you combat a high bounce rate and solve problems like this, especially if it’s done thoughtfully.
UNIQUE CONTENT CAN HELP YOU ACHIEVE NEW RANKINGS
Finally, there’s one thing that SEO and content marketing often have in common: they focus on finding something that hasn’t been done before and trying to rank highly for it.
By combining keyword research—one of the crucial skills you should learn to improve your SEO—and your content marketing program, you can focus not just on creating a content marketing strategy for SEO gain, but on creating unique, never-before-seen content that exposes your business or website to visitors searching for “long-tail” keywords where you have a far better chance at ranking in the top spot.

Additional Benefits of Content Marketing
Although you can absolutely improve SEO with content on your website, the benefits of content marketing go far beyond increased rankings and search engine visibility. In fact, your main goal with establishing a content marketing program shouldn’t necessarily be to improve your SEO, because your site content may not necessarily have a substantial impact on it.
Content marketing has a number of other benefits to your potential customers and leads. It fills gaps in your sales funnel, exposes your business to additional audiences, and creates feelings of goodwill among those visiting your site.

Create a Unified Content Marketing Strategy for SEO and Your Visitors
Now that you’ve learned about the ways that content marketing can improve your SEO, you may be looking to create a content marketing strategy that both helps your visitors and your site. That’s where we come in.

We can build you a completely custom plan to incorporate content like long-form articles, blog posts, infographics, motion graphics, and whitepapers into your website. Reach out to us today to find out what we can do for you!

For more details on our products and services, please feel free to visit us at Online Marketing Company New Delhi,Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Best Online Marketing Company India&Internet Marketing Company India

Total Views: 337Word Count: 590See All articles From Author

Add Comment

Business Articles

1. How Global Trade Finance Facilitates Cross-border Transactions And Reduces Risk
Author: Riddhi Divan

2. Innovative Uses Of Nickel In Cryogenic And Marine Environments
Author: Online fittings

3. Implementing Predictive Analytics In Your Abm Toolkit
Author: SalesMark Global

4. Comparing The Top 5 Live Commerce Platforms For 2024
Author: Amy Williams

5. Data-driven Precision Marketing For Effective Demand Generation
Author: SalesMark Global

6. Supercharge Your Sales With Optimized Pipeline Velocity
Author: SalesMark Global

7. Best Japan Tour Packages
Author: bharathi

8. Adani Group Stocks Down 20%; Gautam Adani Indicted In Us Over Bribery Charges
Author: Bizzbuzz

9. High-performance Ss Round Bars: Addressing The Energy Sector's Needs
Author: Neelkamal Alloys LLP

10. The Role Of Modern Washroom Solutions In Maintaining Cleanliness
Author: ritika krishna

11. Why Choose Premium Taxi Services In Kochi?
Author: maya

12. Black Magic Astrologer In Kasaragod
Author: Sripandith05

13. The Health Benefits Of Adding Pineapple To Your Pancakes
Author: maya

14. Top Luxury Resorts In Kerala For Your Dream Vacation
Author: maya

15. How To Start Your Shopping Website In Doha: A Simple Guide
Author: maya

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: