Learn Common Terms With Digital Marketing Course For Beginners

By Author: Jayesh Jagtap
Total Articles: 8
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While most of us know and understand how to operate our Facebook account or upload photos on Instagram, we do not understand the impact that each post can have for our firm. There are common terms which may confuse you such as boost post and organic post if you do not have knowledge of digital marketing.

Let us understand about the top common terms which you would come across in digital marketing course for beginners. These terms are relatively easy to understand but are used as acronyms which might make it difficult for you when you enroll for digital marketing course for beginners.

Adapt to terms used in digital marketing course for beginners

While there are classes that would elaborately cover each and every term listed below in detail it would still be beneficial for you to comprehend these common terms before enrolling for digital marketing course for beginners. Many professors or professionals of the field who give lectures for digital marketing course for beginners tend become so used to communicating with acronyms that they would casually throw in a term without explaining the meaning behind ...
... it.

Thus in order to make you aware about these terms you should make a list of the below listed acronyms and thoroughly memorize the meaning.

1. SEO: This is a term which would commonly be used in every digital marketing course for beginners. It refers to search engine optimization. The website ranks higher on search engine results page through the use of targeted keywords thereby generating more traffic for the website.
2. Organic traffic: The unpaid traffic which gets pulled to your website with the use of SEO services or simply by existing is known as organic traffic
3. Keyword: A word or a phrase that is generally used by your target audience for searching about your firm or the services provided by your firm.
4. CPC: Cost Per Click is a model of pricing where publishers charge the companies which have put ads and leads people to the company’s website or the landing page. The cost is surmised with every click of the lead.
5. CPA: Cost Per Acquisition is a model of pricing where advertising platforms only charge the companies when leads, sales or conversions are generated.
6. Conversion: If the visitor takes a desired action on your website as has been stipulated by you, it is known as a conversion. For example-filling a membership form, making a purchase or any kind of sign up.
7. Paid traffic: If companies pay for driving traffic to their website by bidding on keywords on search engines it is known as paid traffic.

Jayesh Jagtap has been writing content more than 5+ years and recommends ITM institute for learning about digital marketing course for beginners. The course is available only on weekends.