ALL >> Business >> View Article
Online Reputation Management Part - Ii
The rise of digital and mobile has completely shifted the online reputation management landscape. With the proliferation of social media and online review sites, the consumer voice is amplified more than ever before. It is important for businesses to invest in reputation monitoring and customer service because one bad review, whether you’re a national or local brand, can have a significant ripple effect on consumer perception.
Online reputation management is the process of influencing a company or an individual’s reputation by controlling both positive and negative information found online. It includes improving a business’ online perception by suppressing or eliminating negative comments – whether it be an online review on sites like Yelp, Google, or SiteJabber, or on social media sites like Twitter or Facebook.
With 81% of shoppers conducting online research before heading to a store, it’s clear that consumers are going online to vet local businesses before making a purchase decision. On top of this, the majority of shoppers now have their smartphones on them at all times and research indicates that ...
... 46% of all shopping journeys contain a mobile search. Businesses that lack online reputation management are at risk of losing business to competitors who monitor and manage what is being said about them online.
Online reviews, especially positive ones, can also help your business with local SEO. These reviews can help increase your business’s local rankings on search engines and help your business show up higher in the search results. By extension, positive reviews leading to high search result ranking increases the number of clicks your business will get, which will ultimately lead to more foot traffic.
Worldwide, $500 billion is spent per year on marketing, but only $9 billion is spent on customer service. This large gap exists even though just a 5% increase in customer retention can increase profits 25-90%. Customer retention and advocacy begins with online reputation management and responding to everything that is being said about your business online. According to marketing and customer service expert, Jay Baer, one-third of customer complaints are never answered and most of these take place online. “No answer is in fact, an answer,” says Jay, “it’s answer that says we don’t care about you or your feedback at all.” Knowing this, it’s important for companies to be privy to what is being said about them online and to be sure to respond to each and every review or message so that their reputation remains intact.
Building a positive online reputation may sound like a lot of work, but every business should concentrate on a few impactful things to start:
• Claim and manage your local listings, as well as profiles on review sites and social media.
• Start monitoring your online reputation by looking at review sites and social media.
• Reply to all reviews (both positive and negative) as well as complaints and questions on social media.
• Ask your loyal customers to leave positive reviews for your business on sites like Google, Yelp, and Facebook.
• Collect positive reviews and post them to high traffic sites.
If you aren’t managing your business listings while monitoring and managing what is being said about your brand online, you are at great risk of suffering the negative effects of a bad online reputation. Lack of exposure, negative reviews, and conflicting or old business name, address and phone number information online hurt your business.
For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Best Online Marketing Company India, Internet Marketing Company India,Online Marketing Company New Delhi&Online Marketing Companies New Delhi
Add Comment
Business Articles
1. Finding A Trusted Sustainability Consultant In Abu DhabiAuthor: Agile Advisors
2. Iso Certification In Dubai – Advantages For Business
Author: Agile Advisors
3. Best Forex Brokers List | Best Broker For Forex Trading 2024
Author: Top Forex Brokers Review
4. Celebrate Achievements With Customized, High-quality Awards From Trophy Deals
Author: Trophy Deals
5. Is 100% Company Ownership Possible For Expats In Saudi Arabia?
Author: jodonjo
6. We Are Hiring: Senior Executive - Indirect Taxation In Gurgaon!
Author: tanvir Khan
7. Ceratec Tower 1o8: The Eventual Fate Of Business Greatness In Balewadi, Pune
Author: Tarun
8. Enrofloxacin Manufacturer: Swisschemie
Author: Swisschemie
9. Ultimate Guide To Hotels In Mussoorie: Discover The Best Places To Stay, Including Hr Hotels And Resorts
Author: Hr Hotels and Resort
10. How Quickly Do Fast Cash Loans Online Pay Out Cash On The Same Day?
Author: Lucy Lloyd
11. Leading Digital Marketing Agency In Hyderabad And Unlock Your Brand’s Potential With Sanbrains Agency
Author: Sanbrains Seo
12. Celebrate Success With Customized Awards From Trophy Deals
Author: Trophy Deals
13. Title: Choosing The Right Humidity Stability Chamber Supplier For Your Manufacturing Needs
Author: bio gene
14. Complete Guide To Studying Mbbs In Poland
Author: Mbbs Blog
15. What Is The Process For Locating The Best Lender For Short Term Loans Online?
Author: Robert Miller