Ten Unique Promotional Items

By Author: Bruce Munro
Total Articles: 4762
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Getting creative with promotional campaigns can sometimes be a bit of a challenge. You want a promotional product that ties in with your marketing campaign and corporate image. At the same time, using the same old products that everyone else uses is not going to get your business noticed. Here are 10 promotional items that you probably never thought of using. Naturally, not all are applicable to all businesses but one or two ideas may just appeal to you.
1. Dashboard Accessories
Many people spend a lot of time commuting in their car to and from work. Dashboard accessories are a fun way to get your brand out there while at the same time providing your clients with a useful gadget. A small pouch that clips on to the dashboard can hold a cell phone, notepad, pens or even candies and snacks to nibble on while you drive. It's easy to place or remove it. It's also a great way to neaten up the car yet still have the things you need conveniently on hand.
2. License Plate Frames
These promotional items work best for companies that are in the automotive industry. For example, car dealerships, mechanic repair ...
... shops, automotive sound systems and air-conditioning businesses or vehicle finance institutions. While the branding is subtle, it will give your business plenty of exposure. The license plate frame will have a broader top or bottom lip where you can place your branding and company details. Most people won't mind having your branding on their car because it is subtle and it's on a part of the car that owners rarely look at. Other drivers on the road, especially when stuck in traffic, will clearly be able to see your branding.
3. Car Wash Kits
Car wash kits are fun promotional items that can be used by a broad range of businesses. You do not necessarily need to be linked into the automotive industry to utilize car wash kits. You could be promoting family values. In this instance, you could put together a colorful car wash kit and work your campaign around the idea that washing your car is fun way to spend time with the kids. In other words, your promotional product enables families to spend quality time together. Kids will often pick up on a name that they see on an item, and instead of calling it a red bucket, they may call it the "Burger Land" bucket, for example. This is a great way to reinforce your brand.
4. Sauces and Spices
Often people see new or exotic sauces and spices in the store but are nervous to buy them for fear that they won't like them and then will have wasted their money. You needn't be in the food and beverage industry to take advantage of this. Even investment firms that are usually seen as being conservative, dull and boring can use these items as promotional products. For example, if as an investment firm, you have a hot new product you'd like to tell your top clients about, how about sending them a bottle of exotic chili with an invitation to attend a presentation evening. At the very least, it'll get a smile, and at most, it'll get their interest. People often drag themselves along to financial presentations because they think they must. But quirky gifts reflect that the presentation is sure to be inventive and entertaining, and more people will be inclined to attend.
5. Plants and Gardening Items
Many people both young and old enjoy gardening. Plants and gardening promotional items can be used for a broad range of promotions. Launching a book on growing herbs, creating an environmental awareness campaign, or running a seminar on relaxation and coping with stress can all be made more effective with plant or gardening promotional products.
6. Thermos Flask
Most households have a thermos flask and some may have several. The use of a flask as a promotional product is broad and varied. You could have it as part of a vehicle emergency kit, picnic set, or use it to promote a new flavor of soup or hot chocolate that you are launching.
7. Mini Antibacterial Products
These are very useful promotional items. People can carry them in their hand bags, briefcases, pockets or vehicles. Public places are often known for not being too hygienic. Waterless antibacterial gels can ensure that you can eat your sandwich at the bus stop after a day of shopping without worrying that your hands are full of germs. These promotional items are also great for travel and hospitality companies to use. It sends a message to your clients that you are concerned about their safety while they travel abroad.
8. Phone Cards
Another nice travel-related item is a phone card. You can arrange for a local or international calling card, and each time the person uses it, your brand will get seen. This is a great promotional product choice for any business wanting to get a broad range of market exposure.
9. Flashlights
Flashlights are always handy and come in a broad range of styles and sizes. Some even come combined with key chains or carabineers so that you can carry them with you. A flashlight is one of the most effective self-defense tools that can be used at night. Engraved branding is subtle and you'll be giving your clients something they can use.
10. Sports Socks
If your business is involved in sports sponsorships then you may consider using branded sports socks as promotional items. Runners or cyclists will always welcome an extra pair of socks and are likely to use them time and again when training or racing. There are hundreds of people in the sports arena and using this type of promotional product could be very effective.
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