Colors : The Real Differentiator For Cosmetics

By Author: Koel Colours
Total Articles: 27
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Cosmetics are like diamonds to women. Makeup kits and cosmetic sets are sold in thousands every year. So, you can understand how important it is for the manufacturers to maintain the quality of the cosmetics. But, what is really important is the variety of colors that are used in the cosmetics. This is the ultimate factor that decides how a woman/man will look. Another reason why cosmetic color is so important is because the color tone of people changes as they grow old. Also, there is a certain change in the skin color tone when there is direct sunlight. While discussing about color and how light can have an impact on it, one thing that you need to know is the contrasting effect. Apart from this there is also the four color theory that is considered vital by makeup artists. In this aspect, pigment colors are the chosen ones as they help in getting the color that you need.

If you have used cosmetics before, you will understand that colors are also associated with a certain value, chroma and hue. Here is what value, chroma and color represent in the cosmetic industry:

Value – it represents the lightness or darkness ...
... of the color. So, if you are going in a place where there is a already too much of light, then the color value has to be on the lower side and if the place is dark, then the color value has to be high.

Chroma – it is basically the intensity that the color represents. The amount of color that you will be using is known as chroma. One thing that you need to keep in mind is that the chroma and value has to go hand in hand. Any diversion or imbalance between them would result in an incorrect makeup. It would be best if you learn about the ideal balance of chroma and value before starting to use the cosmetic or makeup.

Hue – this is the actual color code that is given to the sample. Many people think that hue and value are the same, but they are not. Hue is what controls the value and chroma together. Just like chroma and value are directly related, similarly it is the hue that decides how much the value and chroma will be.

Color reflection is another aspect that is important in the cosmetic industry. Starting from mica colors for cosmetics to lake colors, the reflecting property of the colors used in the cosmetics will help understand how the glossy or matte finish is achieved. Additionally, the reflection will also decide if the makeup will be opaque or transparent. The best way to understand color reflection for cosmetics is by checking the various foundations on your lipsticks. In fact, the dress that you will be wearing also has a lot to say about the cosmetic that you will be using. Color combination will come into play again and you will have to go back to hue, chroma and value again to decide.

Koel Colours is a renowned manufacturer & exporter of pharmaceutical dyes, lake colors, Pigment colours, cosmetic pigments in India.