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Archived Articles about Writing
Eulogies Are The Happy Way To Say Goodbye By: speech-writers
Eulogies should summarise a life and celebrate all the deceased has done and been.(read entire article)(posted on: 2011-04-11)
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Look At The New Age About Herve Leger By: Kitty Jones
With the development of the living standard of the people, perspective on everything had been changing very fast, Expressing Different opinion, discussing different points of view; the aesthetic standards are quite different from before.(read entire article)(posted on: 2011-04-10)
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What To Consider When Purchasing Taiwan Milk Oolong Tea By: dmytro fedosyeyev
Consider When Buying Milk Oolong Tea. Milk oolongis a semi oxidized tea that has ball like shape and made from varieties of Jinxuan.(read entire article)(posted on: 2011-04-10)
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I Have Been Very Lucky To Have Won The Nobel Prize For The Best Herve Leger Costume By: pearl donna
Many customers spoke for these new products and my product that we produce is deeply like by customer, In return for my products, they gave a grand party for me. I was pleasantly surprised in at midnight: I succeeded in reaching a real scientist; I am very pleased Mr. Alfred Bernhard Nobel awarded me the Nobel Prize for the best HERVE LEGER costume, the stars changed from golden to red. It is indeed inconceivable! I would tell people the colors of life.(read entire article)(posted on: 2011-04-09)
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Retirement Is Not The End Of The Road By: speech-writers
Retirement speeches should be short and speak about future as well as past activities.(read entire article)(posted on: 2011-04-09)
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Puma's Viewpoint On Marketing By: mary sian
(1) A global perspective on market development
As an international brand, Puma adopted the guiding ideology: from a global perspective to look at market development.
To truly implement this strategy, the company'ｓ CEO must set an example first. Puma's CEO and Chairman Jochen Zeitz said in an interview: “As a global CEO, you must have an open mind and well education. You need to use every opportunity to understand the customs of different countries to better expand horizons, to adapt to diverse cultural backgrounds and improve their own practice. Therefore, when the opportunity approaches, you can seize it.”
Moreover, Puma integrates the power of around the world to make itself more international. As in different markets, the challenges are also not the same, so Puma will take different strategies to make appropriate adjustment to better adapt to the local situation.
At present, Chinese market plays a decisive role in Puma's global market. According to that, Puma has made a specific development goals: the number of the sales branches develops from 700 to 1,200, by 2008 reaches by more than 1600；by 2006 the growth rate reaches by 100%, 50% in 2007, 40% in 2008; to achieve stable international sports top three in Chinese market in three years. Jochen Zeitz said: “We will continue to increase investment in Chinese market in order to seize the rare market opportunity in China.”
In fact, China is also under a lot of international counterparts, but often not their own. What's the problem? Jochen Zeitz said: “As for the success of an enterprise, it does not mean its experience will certainly be shared and succeed in other enterprise. In fact, there is no the same international road. If you want to be successful, you still need to spend a lot of time and investment, and have the ability to comprehend.”
(2) Various Products and channels
Since1993, Puma has achieved a great development, and it has relocated the concept of his enterprise culture, product development and channel development, which is of great significance.
As for the enterprise culture, Puma regards sport as an attitude towards life, and put the concept "sport of life" into practice, adding sports, leisure and fashion into it. What's more, it inherited a lot of traditional elements. Thus, it forms his enterprise culture based on traditions, sports, science and technology innovation and new design. With the regard of product, Puma adds sports, lifestyle trends and fashion elements into the product series. Currently, in addition to football sporting series, track supplies, weight-lose sporting series and other core product series, Puma has also developed golf series, motorcycle series, swimwear series, sailing series and other new product series. In the product structure, it has formed three categories; they are apparel, shoes, decorations, which respectively account for 59.9%, 33.6%, and 6.5% in Puma's total sales in 2006.
After having a knowledge of Puma's general viewpoint on marketing, you must be curious about the effects of the strategies in detail, next time, I will tell you more.(read entire article)(posted on: 2011-04-08)
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I Will Be A Herve Leger Designer After Twenty Years By: Kitty Jones
In a diamonds room, there is a HERVE LEGER designer (highly qualified designer), it is me. This room is so big, An aroma of mystery hung about the place, the sequence robot makes all clothes.(read entire article)(posted on: 2011-04-07)
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I Am A Dress Designer – Herve Leger By: Kitty Jones
I am a dress designer--HERVE LEGER, and I am a fashion designer was brimming over with good ideas! Over time, I earned the title of top HERVE LEGER designer. Am I smart, surely I do, many people really hope that one day they can buy clothes designed by me. My work is so intense that I even have no time to take a rest. Is this a good tendency?(read entire article)(posted on: 2011-04-06)
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Flowering Plants Can Stimulate Deep Psychological Changes By: Code Blue
Flower plants play an important role in people's social life and flowering plants industry has formed a sizable international industry. U.S. scientists believe that flowering plants can stimulate positive emotions...(read entire article)(posted on: 2011-04-05)
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How To Cultivate The Conventional Habits Of Children In The Kindergarten By: Emma111
Living environment has changed when children go into the kindergarten. It is relatively easier to set up new rules and cultivate the habits of young children. Primary class is the favorable condition for the children to cultivate conventional habits. The first time the teenagers leave home, arriving at the kindergarten. On the one hand, they are coward; on the other hand, it is really a very difficult task to adapt the kindergarten living habits. So, how to cultivate new conventional customs?(read entire article)(posted on: 2011-04-02)
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