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Archived Articles about Marketing
Business Printing Tips For Excellent Business Cards By: Kaye Z. Marks
If you see business cards as simple pieces of paper with a name and contact information printed on it, then you are missing something important. Do you know that even with a single business card, you will be able to boost your marketing?(read entire article)(posted on: 2011-11-17)
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Things Your Prints Say About You By: Kaitlyn Miller
It seems a bit crazy to say this, but that business card or flyer you have printed says a lot about you or your company. Talking is not literally the case, obviously, but it is easily understood to be referring to the subtle clues(read entire article)(posted on: 2011-11-16)
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Things To Consider In Printing A Restaurant Menu By: Brent Durell
This article aims to provide some important things that you need to consider in printing a wonderful menu for your restaurant.(read entire article)(posted on: 2011-11-16)
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Business Printing Tips For A Memorable Business Card By: Kaitlyn Miller
Business cards are valuable tools in networking with other colleagues and prospective customers. This little piece of business printing product, with your company address, contact name, website and phone numbers(read entire article)(posted on: 2011-11-14)
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How To Make The Best Use Of Direct Mailing By: Kaitlyn Miller
Direct mailing campaigns are effective strategies to market your business. The technique is to make the direct mail pieces so interesting to your prospective customers that they will be compelled to take time and read what you have to say. This is a great approach to draw new customers as well as maintain the interest of existing ones.
Yes, direct mailing is effective – however, you must remember to target only the right group of consumers. Promote you campaign to people who will most likely become interested in your product or service. This is why a lot of consideration must go into the production and delivery of direct mails. To help you out, here are some tips on what you should know in order to make the most of direct mails.
Plan in advance.
Evaluate the course of action in producing and distributing the mails. Analyze the most probable response, as well as the timing and value of the mailing list. Additionally, consider the general look of the direct mail piece. Make sure that it is appealing to your recipients, whether it is a brochure, postcard or catalog.
Study the mailing system.
Since you are going to work with the mailing system, it is a great idea to understand how it works. Be aware of existing postal regulations, costs and other specifics that involve mailings. This will help you avoid in problems once you send your mails.
Take your target audience into consideration.
Your audience should be your focus in planning your direct mailing campaign. To ensure that you are targeting the right people, develop a mailing list based on your in-house database of customers and contacts or you may get the services of a trustworthy direct mailing list provider. Keep in mind that the list must be up to date in order for it to be effective. The mailing list should be based on the customers' age, gender, income, location, education, etc.
Be clear about your objective.
What is your objective? To make your objective clear to your audience, your marketing message should plainly state the action that they must take – do you want them to call a number or fill an attached form? Or maybe you want them to visit your website. You should have a clear idea on what you want to accomplish with your direct mail.
Create an appealing mail piece.
The design of your mail piece is important because elements such color, font and graphics should be able to catch the eye of your audience right away. You may decide to get a professional in the field to make sure the direct mail is effectively designed. Remember that your goal is to make an instant positive impression on the customer.
To save your budget, you may want to hire a printing company that can produce the mail piece as well as send them out to your target individuals. Many Dallas direct mailing companies offer such package to their clients. Take this into account, as well as the above tips, when planning your campaign.(read entire article)(posted on: 2011-11-14)
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Different Printing Methods To Consider For Business Printing Needs By: Colleen Davis
Not all business printing shops are created equal. Most printers can provide you with full color printing for your marketing materials. There are those that offer great offset printing services that result in cost-effective print job for big savings.(read entire article)(posted on: 2011-11-13)
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The Dallas Printer For You By: Kaitlyn Miller
If you live in Dallas and are looking for the service of Ft Worth printers there are a number of different options to choose from. Your choice really just depends on the type of print job you want and for sure you can find get all the printing services(read entire article)(posted on: 2011-11-11)
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The Role Of Marketing Consultancy Firms By: Gareth Hoyle
Marketing your brand or product plays an integral role in driving sales opportunities. Without a marketing strategy or marketing plan, sales opportunities may be few and far between.(read entire article)(posted on: 2011-11-10)
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Great Ways To Use Trade Show Displays By: Cindy French
Trade show displays can be used for more than just trade shows, and that's how you can get more value from your marketing investment.(read entire article)(posted on: 2011-11-10)
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Ugg Bailey Button Bomber Has Popularized Sheepskin Boots By: Smith teach
A single reliable vendor could be the Walking Company, which has all UGG shoes solutions on its web-site along with its personal small stores. it is also feasible to purchase solutions and get all varieties of details on UGG's personal website, of course.(read entire article)(posted on: 2011-11-09)
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